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Fashion Week in Paris: A Showcase of Style and Innovation

The glamour of the runway: Fashion Week kicked off with a flurry of anticipation and excitement. From the runway spectacles to the intimate presentations, I witnessed the unveiling of exquisite collections that left me in awe. Join me as I share my firsthand experience of this remarkable event, highlighting the standout designers and trends that graced the catwalks. From sustainable and nature-inspired collections to glamorous accessories and avant-garde designs, the fashion week experience was a true celebration of creativity and self-expression. The runway shows, held in prestigious venues, showcased the latest creations of renowned designers. From opulent gowns to avant-garde ensembles, each presentation exuded its own unique charm. As I took my seat among industry insiders and fashion enthusiasts, I marveled at the grandeur and theatricality that unfolded before me. In this article, I will delve into some of the highlights of this prestigious event, exploring the creativity and innovation displayed by designers such as Alexandre Vauthier, Maitrepierre, Magda Butrym, Maison Kitsuné, Roger Vivier, Chaumet, Alexis Mabille, Versace, Leonard Paris, and Didu.

Table of Contents

  1. Introduction: My personal experience as a fashion illustrator and blogger attending Paris Fashion Week. Overview of the fashion shows, presentations, and luxury brand events attended
  2. Day 1: Maitrepierre and Victoria Thomas Fashion Shows and Maison is a Kitsuné
  3. Day 2: Roger Vivier, Magda Butrym, Chaumet, and Alexis Mabille
  4. Day 3: Leonard, DIDU, Jitrois, Global Fashion Show Collective, and Enfants Riches Déprimes Fashion Shows
  5. Day 4: Alexandre Vauthier, Versace, and Thalie
  6. Days 5 and 6: Barbara Bui, Eenk, Calvin Luo, and A.W.A.K.E Fashion Show

Introduction: A Swiss Fashion Blogger’s Exquisite Journey at Fashion Week

Fashion Week in Paris: A highly anticipated event that brings together designers, fashion enthusiasts, and industry professionals from around the world. As a Swiss fashion blogger, influencer, and illustrator, attending Paris Fashion Week is a dream come true. I had the privilege of attending Paris Fashion Week, immersing myself in the captivating world of high fashion. The Fall-Winter 23-24 Paris Fashion Week, held from February 27th to March 7th, 2023, showcased the latest trends and collections from renowned fashion houses. It was an incredible opportunity to witness the latest trends and designs up close. It was a wonderful week filled with remarkable shows, private events, and presentations, where creativity, artistry, and innovation intertwined seamlessly.

Unveiling the Runway and Presentations of AW2023/24

Day 1: Maitrepierre and Victoria Thomas Fashion Shows and Maison Kitsuné

The first day of Paris Fashion Week kicked off with the highly anticipated Maitrepierre fashion show, held in the breathtaking Palais de Tokyo. Alphonse Maitrepierre, a visionary designer, unveiled his latest collection that seamlessly blended bold prints and textures. The runway came alive with vibrant colors and avant-garde designs, leaving the audience in awe. Following the Maitrepierre show, I made my way to the charming Marais district to attend the Victoria Thomas fashion show. To conclude the day on a high note, I eagerly headed to the Maison Kitsuné presentation. 

Maitrepierre: Blending Nature and Technology

Maitrepierre: Blending Nature and Technology for an Exquisite Fall-Winter 23-24 Collection. I discovered this brand last season at the Sphere Paris Fashion Week Showroom and fell in love with their leather goods. So it was a pleasure to be invited to attend the show this season.

Maitrepierre is a brand recognized for its exquisite leather goods, Alphonso captivated the audience with its Fall-Winter 23-24 collection. Inspired by the Shinto belief of “Shishi-Gami,” the spirit of the forest, the collection emphasized the harmonious connection between humanity and nature. Maitrepierre chose to showcase this relationship through the lens of technology. The prints in this season’s collection were created using artificial intelligence and computer coding, resulting in mesmerizing illusions of flowers and textures reminiscent of plants.

Embracing Sustainability

Furthermore, Maitrepierre’s commitment to sustainability was evident in their use of dead-stock fabrics, recycled materials, and local prints. By incorporating sustainable practices into their designs, Maitrepierre not only invited the audience to appreciate the beauty of nature but also served as a reminder of the importance of reconnecting with the environment.

Fashion illustration by Anna Blachut

Maison Kitsuné: Elevating Playful Spirit with Ease

Maison Kitsuné: Elevating Playful Spirit with Ease in the Fall-Winter 23-24 Collection.

Then I headed to the Maison Kitsuné Fall-Winter 2023/24 presentation. This collection breathed new life into the brand’s playful spirit. Known for their silhouettes that subtly combine tailoring, streetwear influences, comfort, and practicality together, Maison Kitsuné introduced an array of wardrobe essentials with an elevated ease. Drawing inspiration from the clash between Teddy girls (a subculture of 50s girl gangs) and Eton boys, the collection infused punk rebellion with preppy tradition.

A Fusion of Styles

Collegiate stripes, regatta florals, and imagined insignia collided with contemporary cool, reimagining staples such as rugby shirts, varsity jackets, and polos. Maison Kitsuné even unveiled its first handbag, The Boogie, a meticulously crafted camera bag made from Italian leather, adding a fresh retro touch to the collection. Traditional checks took on new scales, and oversized proportions imbued historic propriety with a casual, modern insouciance.

Day 2: Roger Vivier, Magda Butrym, Chaumet, and Alexis Mabille

Day two started with a visit to the captivating Magda Butrym presentation. Next on the agenda was the Roger Vivier event, where the iconic luxury brand showcased its latest creations. Amidst the fashion week frenzy, I also had the privilege of attending the Chaumet event and the Alexis Mabille presentation.

Magda Butrym: A Celebration of Romanticism and Modernity

Magda Butrym: Redefining romanticism and modernity with its Fall-Winter 23-24 Collection.

This was the first presentation of the day and I was so excited to see it. As a Swiss Polish fashion illustrator I was really excited to support this rising star from Poland. Indeed, the Magda Butrym showroom was a must-visit destination during Paris Fashion Week. Known best for her floral rosettes, her Parisian showroom paid homage to this statement: completely immersed in roses, everything smelt like roses, and there was a beautiful rose-filled room featuring stunning new accessories.

Fashion illustrations by Anna Blachut

Timeless Elegance with a Playful Twist

The designer Magda Butrym is renowned for its statement rosette chokers and beautiful dresses. Her brand showcases a collection that celebrates both romanticism and modernity. Magda Butrym’s designs exuded femininity and edginess, combining elements of floral appliqués, high slits, and cutouts. The collection was comprised of ultra-wearable designs which look amazing from day to night. The collection featured a new print, and floral-appliqués, adding a playful touch to the seductive silhouettes. With each piece meticulously crafted, Magda Butrym continues to captivate insiders and A-listers alike, proving once again why the brand is revered for its unique blend of opulence, feminine charm and contemporary flair. I truly hope to see it in Switzerland soon.

Roger Vivier: The Art of Accessorizing

Roger Vivier: Redefining the Art of Accessorizing with the Fall-Winter 23-24 Collection.

Under the exquisite rocaille woodwork of the Maison de l’Amérique Latine, Roger Vivier presented a glamorous and couture shoe collection that epitomized the art of accessorizing. Known for their iconic buckle designs, Roger Vivier’s Fall-Winter 2023-24 collection showcased a stunning array of footwear that combined elegance, craftsmanship, and artistic flair. “The Fabergé of shoes”, the Roger Vivier presentation was like stepping into a fantasy world where you could witness the creativity of the house’s ateliers and couture up close. Spread across two floors, and the sprawling garden, the upper level is filled with live artisans, live drawing, and cobblers creating Roger Vivier shoes in their pop-up ateliers. Each corner of the presentation was filled with glittering treasure troves of shoes, bags, and incredible accessories. There was a live music performance and a pianist that serenaded us up the staircase. This was where I bumped into a Parsons Paris classmate, Rachel Cunningham, who has since become a very successful artist in Paris. It was a real pleasure to see her at the Roger Vivier presentation. Several notable personalities attended including, VIP guests Carla Bruni and Ciara.

Roger Vivier illustration by Anna Blachut

Unleashing Creativity and Collaboration

The Italian designer Gherardo Felloni unveiled his new shoe collection for Roger Vivier. The collection featured a variety of shoe styles, including pumps, boots, and sandals, each adorned with intricate details and embellishments. Luxurious materials like velvet, satin, and metallic leather were used to create eye-catching designs that exuded opulence.

Chaumet: Haute Joaillerie Extravaganza

Chaumet: Mesmerizing Haute Joaillerie Collection at Fall-Winter 23-24 Paris Fashion Week.

After the Roger Vivier presentation, we hailed a taxi and headed to the iconic Place de Vendôme for an exceptional appointment at Chaumet to discover their latest The Liens collection. Beyond the realm of fashion, Chaumet, the renowned Parisian jewelry house, mesmerized us with its extravagant Haute Joaillerie collection. Inspired by the enchanting world of fairy tales, the collection transported spectators to a realm of fantasy and luxury. It is often said that Haute Joaillerie is to jewelry what Haute Couture is to fashion: the creation of hand-crafted, bespoke jewels by craftsmen with exceptional skills.

Exquisite Craftsmanship Links up with Timeless Beauty

Chaumet’s exquisite craftsmanship was showcased through a variety of pieces, including necklaces, earrings, rings, and tiaras. The collection featured an abundance of diamonds, precious gemstones, and intricate metalwork, all meticulously crafted to capture the essence of magical stories. Each piece exemplified the brand’s exceptional attention to detail and creativity.

Alexis Mabille: Bold and Playful Elegance

Alexis Mabille: Showcasing Bold and Playful Elegance at Paris Fashion Week.

Our last stop for the day was the Alexis Mabille presentation. This French fashion designer is known for his avant-garde designs and theatrical presentations, bringing a sense of bold and playful elegance to Paris Fashion Week. The Fall-Winter 23-24 collection featured a fusion of contemporary and classical elements, resulting in captivating and innovative designs splashed with color.

A Vibrant Shower of Colors

Mabille’s “Rainbow Drops” collection showcased a vibrant color palette, combining rich jewel tones with pops of bright hues. Bold prints, unique silhouettes, and unexpected fabric combinations were at the forefront of his designs, creating visually striking pieces that exuded confidence and individuality. One notable highlight of the collection was the emphasis on oversized bows, which added a touch of drama and femininity to the collection. My personal favorite was a flowing “parachute” dress in marigold yellow.

Day 3: Leonard, DIDU, Jitrois, Global Fashion Show Collective, and Enfants Riches Déprimes Fashion Shows

The third day of Paris Fashion Week dawned with the highly anticipated Leonard Paris show. Each ensemble was a masterpiece that blended art and fashion seamlessly, captivating the audience with its beauty and sophistication. Continuing the fashion-filled day, I made my way to the DIDU fashion show where I sat front row. In the afternoon, I found myself drawn to the alluring Jitrois showroom, known for its iconic stretch leather designs. Then I went to Le Marais to see the stunning new collection of Andrew GN. As the day progressed, I had the pleasure of attending the Global Fashion Show Collective, which celebrated diversity in fashion. Designers from around the world came together, showcasing their unique cultural influences and perspectives. The runway was a vibrant tapestry of colors, textures, and innovative designs, embodying the true essence of a global fashion celebration. The day concluded with the Enfants Riches Déprimes show, held in an intimate venue. The collection paid homage to punk-rock aesthetics, showcasing rebellious and edgy designs that pushed the boundaries of conventional fashion.

Leonard Paris

Leonard Paris: showcased a collection inspired by the life of a Leonard woman, who enjoys skiing, picnics, and après-ski moments. For fall-winter 2023-24, Georg Lux took us on a 24-hour journey into the life of a LEONARD woman. A woman at the summit, skiing down the sides of mountains with inaccessible peaks. I was so happy to read that the collection had taken inspiration from my home country, Switzerland, and most specifically the beautiful mountains of Crans Montana. The collection incorporated flamboyant colors, paisley designs from the label’s archives, tiger prints, and trompe-l’oeil jewel patterns. It featured hooded jumpsuits, jersey quilted overalls, strapless dresses, wool capes, and voluminous coats. Inspired by the iconic muse from the 60s and 70s, German aristocrat, actress, and the first ever supermodel Veruschka von Lehndorff. Embodying the spirit of old money and decadence in the best kind of way. Luxury at its finest, the show intrinsically reminded me of the lyrics of Peter Sarstedt’s song “Where Do You Go to (My Lovely)”. Once again I adored Georg Lux’s collection and was so happy to be able to attend such a beautiful fashion show.

DIDU

Didu: Paris Womenswear Fall Winter 2023-2024 fashion show.

Next, I hopped in a cab and headed to the Didu fashion show. The fashion show presented was called “Ici c’est le paradis,”. It was the first collection of DIDU developed entirely in Paris after the designer moved from Shanghai in October 2022. Fashion is often a reflection of the spirit of the times. In a world where violence and sadness seem to reign, DIDU, the brand founded by Di Du, offers a collection that celebrates softness, and the beauty and joie de vivre.

The collection celebrated the beauty and joy one can find in a world that can often seem so bleak. The collection drew inspiration from European ballet costumes and Chinese qipao (a symbol of opulence in 1920s Shanghai), blending delicate fabrics with traditional elements. It featured faded colors, destroyed knitwear, stand-up collars, and floral embroidery, conveying a sense of urgency to cherish moments of happiness. These threadbare fabrics showcased the vulnerability of the rare moments of joy, that must be cherished in life. After the show, I went to the JITROIS showroom to see the new Autumn-Winter 23/24 Collection « Identities ». 

JITROIS

Jitrois showcased the “Identities” collection, inspired by the Punk scene of 1980s London. We met with Jean-Claude Jitrois, the creator of stretch leather, and discovered the new collection. This season saw the house’s iconic stretch leather take on new forms, with bolder colors and unexpected textures. The collection features a mix of structured and fluid designs, combining tailored pieces with flowing silhouettes.

The “Identities” collection by Jitrois is a celebration of individuality and self-expression. Each garment is designed to empower the wearer and showcase their unique personality. The punk influence is evident in the rebellious spirit of the collection, with edgy details such as studs, zippers, and asymmetric cuts. Whilst the use of stretch leather, a signature material of Jitrois, adds a touch of sensuality and versatility to the collection. It allows for a body-hugging fit that accentuates the curves of the body. The leather is expertly crafted and treated to create various textures and finishes, from smooth and shiny to matte and textured.

The color palette of the collection ranges from classic black to vibrant hues like electric blue, fiery red, and bold metallics. The juxtaposition of bold colors and intricate details creates a visually striking collection that demands attention. Overall, the Jitrois Autumn-Winter 23/24 Collection “Identities” is a fusion of punk attitude, Parisian sophistication, and individuality. It invites the wearer to embrace their unique identity and express themselves through fashion. With its bold designs, luxurious materials, and impeccable craftsmanship, the collection embodies the spirit of self-confidence and empowerment.

Andrew GN

Andrew Gn is Singapore’s most famous fashion designer, and he recently unveiled his fall collection titled “Roots.” The collection not only pays homage to Gn’s Asian heritage but also represents his entire life story.

The fall collection by Andrew Gn carries the name “Roots” for multiple reasons. Beyond his Asian origin, Gn believes that roots symbolize more than just one’s birthplace. During a showroom preview, Gn expressed that roots encompass the places one has been in life. The collection serves as a reflection of Gn’s journey and showcases his multicultural identity.

Gn drew inspiration from his Japanese grandmother’s kimono, dating back to the turn of the last century. A gold-caramel plissé column dress, featuring iris borders and signature butterflies, pays homage to this family heirloom. Gn meticulously hand-painted the motifs in gouache and watercolor in his Paris studio, which were later printed in Lyon and transformed into Fortuny pleats using traditional techniques. This fusion of Japanese and French traditions creates a harmonious bridge between the two cultures. What I really loved about this collection was the way in which Andrew Gn elevates opulence. This fall collection featured rich greens, intricate rhinestones, and vintage lace. I truly adored the pieces, notably the simple ’60s shift dress, adorned with rhinestones dyed to match the fabric, capturing the essence of timeless elegance.

Enfants Riches Déprimes

Enfants Riches Déprimés is a brand known for its unique and avant-garde fashion, showcased its Fall Winter 2023 collection with a runway show filled with red hues and leather. Rough meets refinement: The collection, curated by creative director Henri Levy, embodies a multifaceted expression, drawing inspiration from gloomy German aesthetics and hints of the Soviet Union. It took place in a Chinese restaurant where there was a group of middle-aged men gambling and playing cards in the center of the stage. Loud rap and hip-hop music blazed through the restaurant as guests took up their seats (all front row) and the fashion photographers yelled at guests to uncross their legs as the scowling models started to stomp down the makeshift runway.

Military uniforms meet Victorian rebels with an edge

It was a collective pastiche that commemorates the rough and refined, showcasing garments made with contrasting fabrics to create a clash of softness and harshness, resulting in unpolished elegance with a bit of darkness. Corsets, ultra-short skirts, and unexpected accessories added a rebellious undertone. Enfants Riches Déprimés proudly embraces its unisex essence this season, challenging gender stereotypes and allowing individuals to express their individuality. Platform heels become a symbol of inclusivity, transcending traditional notions of gender and empowering everyone to embrace their unique identity. The show was an exhilarating experience, leaving a lasting impression of raw creativity and self-expression.

Day 4: Alexandre Vauthier, Versace, and Thalie

On day 4, we went to the showroom of Thalie where we saw the latest handbags from her collection, which are currently available at the upscale department store chain, Printemps. Then we went to the Alexandre Vauthier presentation. Which was incredibly breathtaking, we met the designer in person and spoke with him about the beautiful collection. The only restriction was that no photos were allowed to be shared on social media of that collection. Then I had the opportunity to attend a Versace cocktail event held in Paris, where the latest collection was showcased and fashion enthusiasts indulged in conversations about the fabulous fashion show and upcoming events for their capsule collections that would be unveiled in Los Angels and Saint Tropez. The iconic Italian luxury brand lived up to its reputation, delivering a collection that flawlessly blended boldness, opulence, and the quintessential Versace aesthetic.

Days 5 and 6: Barbara Bui, Eenk, Calvin Luo, and A.W.A.K.E Fashion Show

The final two days of Paris Fashion Week were nothing short of extraordinary. I had the pleasure of attending the Barbara Bui presentation in the vibrant Le Marais neighborhood. The collection showcased the brand’s signature blend of elegance and edge, with modern silhouettes and unexpected details. Each ensemble effortlessly captured the spirit of contemporary fashion.

Next on the agenda was the Eenk fashion show, which presented an eclectic mix of styles and influences. The collection was a departure from the borders of the old world and lands in an adventurous territory of obscure boundaries and reconstructed identities. Then, I attended the Calvin Luo show, held in an enchanting, Parisian venue. The collection embodied the essence of modernity and sophistication, with sleek silhouettes, clean lines, and unexpected twists. Luo’s attention to detail and impeccable tailoring showcased his mastery of the art of fashion design.

To conclude the captivating experience, I attended the A.W.A.K.E Fashion Show. The collection was a juxtaposition of femininity and masculinity. Bold colors, voluminous shapes, and unexpected textures came together to create a visual feast for the senses. The show left everyone in awe, sealing the unforgettable memories of Paris Fashion Week.

Conclusion

Attending Paris Fashion Week as a fashion illustrator and blogger was an extraordinary experience. The week-long extravaganza immersed me in the world of fashion, craftsmanship, and creativity. From the stunning fashion shows to the immersive presentations and exclusive luxury brand events, each day was a whirlwind of inspiration and excitement. Paris Fashion Week showcased the diversity of fashion, with designers pushing boundaries, celebrating individuality, and embracing cultural influences. The collections were a testament to the power of creativity and innovation, captivating audiences and leaving a lasting impression.

For anyone passionate about fashion, attending an event of this magnitude is a dream come true. The energy, talent, and artistic vision displayed throughout Paris Fashion Week inspires not only industry professionals but also fashion enthusiasts around the world. It is an experience that continues to shape my perspective as a fashion illustrator and blogger, fueling my passion for capturing the essence of style through art and words.

As the curtains close on Paris Fashion Week, I am still so grateful to have had the opportunity to attend PFW. Witnessing firsthand the Alexandre Vauthier, Andrew Gn, Maitrepierre, Magda Butrym, Maison Kitsuné, Roger Vivier, Chaumet, Alexis Mabille, Leonard Paris, Didu, and Jitrois showcases allowed me to immerse myself in a diverse range of styles and aesthetics. From sustainable and nature-inspired collections to glamorous accessories and avant-garde designs, the fashion week experience was a true celebration of creativity and self-expression. The fashion week shows and presentations are always a whirlwind of inspiration. It’s a time to witness the creativity and innovation of renowned designers and discover emerging talents. Each show and showroom visit leaves me with a renewed passion for fashion and a deeper appreciation for the artistry behind each garment.

Notable mentions for this Autumn Winter 2023/2024 season:

New Comers that had Fashion Shows at Paris Fashion Week

AVELLANO / FRANCE / 2020 DUNDAS / UK / 2017 PALM ANGELS / ITALY / 2015 SCHIAPARELLI / FRANCE / 1927 

Returns Designers who had Fashion Shows at Paris Fashion Week

ALEXANDER MCQUEEN / UK / 1992 NINA RICCI / FRANCE / 1932 PIERRE CARDIN / FRANCE / 1950 PACO RABANNE / FRANCE / 1966 Y/PROJECT / FRANCE / 2011

Newcomers who had official Presentations at Paris Fashion Week

CHEN PENG / CHINA / 2016 MARGARET HOWELL / UK / 1987 NICCOLÒ PASQUALETTI / ITALY / 2021 RÓISÍN PIERCE / IRELAND / 202

Frequently Asked Questions

1. How can I attend Paris Fashion Week?

Attending Paris Fashion Week typically requires industry credentials or invitations from designers or fashion houses. It’s an exclusive event primarily aimed at fashion professionals, influencers, celebrities, and the press.  

2. Are fashion shows open to the public?

While some fashion shows and presentations may be open to the public, the majority are invitation-only events. Fashion houses often invite industry professionals, influencers, celebrities, and the media to attend their shows. However, you can still enjoy the fashion week experience by following updates, watching live streams, and engaging with the fashion community online.

3. Can I meet designers during Paris Fashion Week?

Yes, you might have an opportunity to interact with designers at events, showrooms, or exclusive gatherings. Networking with industry professionals and attending fashion-related events increases your chances of meeting designers.

4. What is the best way to keep up with fashion trends during Fashion week

To stay up-to-date with fashion trends during Paris Fashion Week, you can follow fashion publications, influencers, and designers on social media platforms like Instagram, Twitter, and YouTube. Many fashion houses also provide live streams or post highlights of their shows on their websites or social media channels. Engaging with the fashion community online and participating in fashion discussions can also help you stay in the loop.

My personal favourite social media channels, influencers and internet personalities to follow during Paris Fashion Week are:

Final Thoughts

In conclusion, attending the Paris Fashion Week shows and presentations was an exhilarating experience that allowed me to witness the latest trends, discover new designers, and gain inspiration for my own fashion journey. The collections showcased during this fashion extravaganza highlighted the ever-evolving nature of the industry and the endless possibilities for self-expression through clothing. Fashion has the power to transcend boundaries and reflect the spirit of our times. It is a visual language that allows us to express our individuality, celebrate diversity, and make a statement. The Paris Fashion Week shows and presentations reminded me once again why I fell in love with fashion, art, and luxury.

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What to Wear to Fashion Week: Your Ultimate Style Guide

Fashion week is the perfect opportunity to show off your personal style and catch a glimpse of the latest fashion trends. But with so many events and runway shows, it can be overwhelming to decide what to wear. That’s why I have created this ultimate guide to help you stand out and look your best at Fashion Week.

  1. Mix Prints: Gone are the days when matching prints were a fashion faux pas. Mixing prints is one of the hottest fashion trends, and Fashion Week is the perfect time to experiment with this bold style choice. Try pairing a printed top with a patterned skirt or pants. Just make sure the prints have a similar color scheme to avoid a clash of patterns.
  2. Layer like a Pro: Layering and draping are great ways to add depth and versatility to your outfit. Layer a jacket over a dress or drape a sweater over a blouse for a chic, effortless look. These styles are also perfect for adjusting your outfit to different temperatures throughout the day.
  3. Be Bold: Bright colors are a great way to make a statement and stand out in the crowd. Don’t be afraid to wear stand-out shades, like red, yellow, or green. If you’re not ready to commit to a full outfit, try adding a pop of color with your accessories. For example by wearing an all-grey outfit and adding a pop of color with bright-colored shoes.
  4. Prioritize Comfort: Fashion Week events involve a lot of walking and standing, so it’s important to prioritize comfort. Opt for comfortable shoes, like comfortable loafers or cowboy boots, instead of super high heels that can cause discomfort after a few hours. Alternatively, carry your heels in your handbag and wear a pair of flats, so you can swap them when you arrive at the event.
  5. Opt for Statement Accessories: Elevate your outfit and add a personal touch. Consider adding statement jewelry, a dramatic pair of earrings, a chic clutch, or a trendy hat to your outfit. Just be careful not to overdo it, as too many accessories can detract from your overall look.
  6. Play with Proportions and textures: This a great way to create an interesting and unique look. Pair a voluminous skirt with a fitted top or a cropped jacket with high-waisted pants. The key is to balance the proportions to create a cohesive outfit. Mixing and matching different textiles and textures can add depth and dimension to your outfit. Consider pairing a cozy sweater with a leather skirt, or a silk blouse with a denim jacket. These unexpected combinations will make your outfit stand out in a sea of fashionistas.
  7. Coordinate with a Friend: Twinning with friend is a great way to create a cohesive and stylish look. Match your outfits with complementary colors or patterns to create a stylish duo. Why stop at coordinating with one friend when you can coordinate with all of them? Coordinate your outfits with your entire group to create a stylish and cohesive look.
  8. Wear a Co-Ord Power Suit: A power suit is a great way to ensure that you look polished and put together. If you’re feeling stuck and don’t know what to wear, remember that a go-to matching set is always a safe bet. Whether it’s a chic skirt and blazer, or a stylish two-piece suit, these outfits require minimal effort but still look stylish and put together. What is more, if you make your outfit monochrome, that is a great way to create a cohesive and stylish look. Try matching your shoes to your bag or your jewelry to your outfit. Just make sure to keep the color scheme simple and cohesive.
  9. Find Your Statement Piece: Finally, consider finding your own sartorial uniform and sticking with it. This could be a signature style or a go-to outfit formula that works for you. It could be as simple as always wearing a blazer or incorporating a certain color into every outfit. Whatever it is, finding your sartorial uniform can simplify your outfit choices and make getting dressed for Fashion Week a breeze.

As a Swiss fashion blogger and illustrator, I know firsthand the excitement that comes with Fashion Week. Fashion Week can be overwhelming, and sometimes less is more. If you’re feeling unsure about your outfit, scale back and stick to a simple, classic look with a twist. A little black dress or a tailored suit will never go out of style, add a bold red lip and you should be all good.

FAQs

  • What is the best shoe style to wear to Fashion Week? Opt for stylish sneakers or loafers, or cowboy boots instead of high heels that can cause discomfort after a few hours.
  • What should I consider when choosing an outfit for Fashion Week? Consider the event dress code, the venue, and your personal style. Always pay close attention to the invitation, as it usually reflects the theme of the event too.
  • Can I mix and match bold pieces for my Fashion Week outfit? Yes, fashion is about taking risks, and having fun. So be bold, and try out those trends you have been wanting to test out.

In conclusion, Fashion Week is the ultimate opportunity to showcase your style and make a statement. By researching the event dress code, considering the venue, and prioritizing comfort, you can ensure that you look and feel your best. Experimenting with bold colors, prints, and textures, layering for versatility, and accessorizing to elevate your look are great ways to stand out in the crowd. And don’t forget to have fun and enjoy the experience – after all, fashion month only comes around twice a year!

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Front Row at London Fashion Week: Bringing Fashion to Life – Behind the Scenes of Live Illustration at London Fashion Week with Anna Blachut

Capturing the Essence of Design through Fashion Illustration at London Fashion Week

London Fashion Week is one of the most anticipated events in the fashion calendar, bringing together designers, models, fashion editors, bloggers, and fashion enthusiasts from all over the world. This year, I had the privilege of attending the event as an illustrator, and it was an experience of a lifetime. From drawing backstage to live illustrations at the show, it was an exciting time to be in London. In this blog post, I will share my experience, tips, and insights from the event.

Drawing front row at London Fashion Week is every fashion illustrator’s dream, and I am beyond grateful to have had the opportunity to live this experience. As a Swiss illustrator, I was thrilled to be part of the FIDA x Fashion Scout partnership for London Fashion Week, where I had the chance to capture the essence of the event through my live drawings and sketches.

From Sketch to Runway: A Glimpse into the World of Fashion Illustration with The Future Collective X Fashion Scout

My journey began with the Future Collective X Fashion Scout show. I arrived 1 hour before the show and headed backstage with a big bag filled with pens, pencils, and sketchbooks. This was such a great opportunity to draw backstage and live during the fashion show. Backstage at any fashion show is always hectic, so I made sure to stay out of the way. I perched in a corner and started drawing the models getting into hair and makeup backstage. It was a truly exhilarating experience, seeing the models getting ready for the show, and capturing their energy and excitement in my sketches.

As an illustrator, one of the most important aspects of attending London Fashion Week is to observe and capture the details. This means paying attention to the fabrics, colours, and textures of the clothing, as well as the accessories and styling. These details are what make fashion unique and can be a great source of inspiration for your illustrations.

FIGURA SERVICES: The Dark Alluring Psyche of Uniform Expression

Then I settled into a seat and set up to draw live during the fashion show. It was a first for me, and I absolutely loved it. The show was a curation of three emerging designers who were set to debut at London Fashion Week with Fashion Scout at the Future Collective show. The first designer was FIGURA SERVICES, founded in 2021 by a talented design duo who strive to create uniforms of expression that perceive the dark, alluring psyche of those that wear them. Their unique approach to design was evident in their collection, which was edgy and bold, yet still had a touch of elegance and sophistication. The first designer was FIGURA SERVICES, founded in 2021 by a talented design duo. Their collection strives to create uniforms of expression that perceive the dark alluring psyche of those that wear them.

Felix Bendish: Unique Garments and Accessories with a Bold Twist of Hand Embroidery

The second designer was Felix Bendish, a Mumbai-based brand that crafts unique garments and accessories with a bold twist of hand embroidering manipulated onto fabric through digital printing. Felix Bendish draws inspiration from their fascination with illusions, projecting these into their designs, and enhancing their innovative approach to craftsmanship.

Gyouree Kim: Exploring Sustainable Fashion Methodologies with Historical and Modern Design

The third designer was Gyouree Kim, a Korean-born fashion designer who has over five years of technical garment-making experience under her belt, which she further developed by exploring sustainable fashion methodologies to begin building her brand. Inspired by an amalgamation of historical fashion and modern design, along with the intricacies of architecture, Gyouree Kim has built a design-oriented brand valuing structure, quality, and values. The corsets were beautiful and intricate, the fabrics light and breathable. A truly beautiful and poetic collection.

Ingrid Kraftchenko’s ‘Bodymap 23’ (The Sun is Ash): A Dark and Creative Twist on Ecotourism at London Fashion Week

In the evening we headed to Ingrid Kraftchenko’s ‘Bodymap 23’ (The Sun is Ash) fashion show. The designer presented a unique and avant-garde collection at the official London Fashion Week Schedule. The evening show was held in an abandoned tunnel of the London Underground, which added to the dark and edgy vibe of the collection. The Fashion Week guests all gathered around the gate, clamouring to be let it, during this time I spoke with some truly fascinating people, including a designer who worked with Vivienne Westwood for several years. Then when the gates opened, we all trotted down into the dark rubble and got seated in this surreal setting.

The collection featured a fusion of leather, latex, sheer fabrics, and intricate textiles that were artistically crafted with crochet techniques. The catwalk was a tribute to the dystopian and utilitarian themes of the collection, with models donning red and black ensembles that added to the dramatic feel of the show. Ingrid Kraftchenko’s designs are highly political and aim to redefine modern luxury, which has earned her critical acclaim and a cult following. The show was a dark and ritualistic catwalk. It came to a close with the beautiful model Nyekachi Douglas striding down the catwalk in a white and black striped top and billowing black skirt. Fun fact, we were sitting next to her brother in the show, so it was really nice in terms of atmosphere to talk with him and see how proud he was. The designer, Ingrid Kraftchenko is a British fashion designer born in Kent, England who graduated from the London College of Fashion. She lives and works in London and this was her catwalk debut. After the show, we sprinted out of the underground and up to the surface to grab a (very) late dinner before sliding into bed so as to be fresh for the next show in the morning.

MADbyMAD’s Pink Matrix Collection: Fully Sustainable Luxury Pieces That Are Degradable and Easily Recyclable

The last show I attended was the morning show at Fashion Scout, where I went backstage to draw, and drew live illustrations and sketched the audience at the show. I had the opportunity to speak with the designer, the press, the models, and the fashion editors, which gave me a broader understanding of the fashion industry and the effort it takes to put together such an event.

One designer that really caught my attention was Mata, who focuses on sustainable luxury fashion at her bio-luxury brand MADbyMAD. Mata is currently based in Paris, where she works as a textile designer as part of the textile design research team at Chanel Maison. Mata Durikovic is an LVHM Green Trail Award nominee and a winner of multiple awards including the Media Award by ITS: Platform Contest in 2022, Best Fashion Graduate by Slovak Fashion Council and Fashion Live! in 2022 for a sustainability price from the Copenhagen Fashion Summit in 2019.

Her motto, “be MAD! be Bioluxury!”, transforms into her work, using bioplastic as a leather replacement bioplastic crystal leather with 3D embroidery in combination with recycled Swarovski crystal waste and using zero-waste techniques such as knitwear and crochet.

In her collection, ‘Pink Matrix’, she aims for fully sustainable luxury pieces made to be degradable into separate materials and easily recyclable. The inspiration comes from her childhood memories and relationship with her grandmother, who used various sustainable practices at home. One of them was saving the starch water from potatoes and later watering the plants with it for better nutrition. This starch material is the basis for the bioplastic material that she started to experiment with and that became the basis for the collection.

During the show of Pink Matrix, there was a unique and interactive moment that caught everyone’s attention. One of the models lay on a table while the other models took a knife and cut off pieces of the dress. The models then placed the pieces on a cake platter and offered them to the audience. The audience members were surprised and intrigued by this unconventional act, as it showed that the pieces of the dress were actually edible. This was a clear demonstration of Mata’s commitment to sustainability and her willingness to experiment with innovative materials and techniques in order to create sustainable luxury fashion. It was a bold move that left a lasting impression on everyone who witnessed it.

Final Thoughts on London Fashion Week

In conclusion, one of the best parts of attending London Fashion Week as an illustrator is the opportunity to network and collaborate with other professionals in the industry. This can be as simple as striking up a conversation with a fellow illustrator or fashion blogger, or as involved as creating a collaborative project with a designer or model. The fashion industry is all about connections, and attending events like this can be a great way to make new contacts and expand your professional circle. In terms of the actual experience of attending London Fashion Week, I have found it to be a thrilling and inspiring event. The energy of the space is contagious, and there is always something new and exciting to see.

All in all, this was one of my most memorable experiences. It allowed me to see the entire process of putting on a runway show from start to finish. Furthermore, as an illustrator, I have found that one of the most rewarding aspects of attending London Fashion Week is being able to share my work with others. This might mean posting images of my illustrations on social media or creating a portfolio to showcase my work after the event. From the elaborate runway shows to the behind-the-scenes glimpses of the fashion industry, there is truly something for everyone at this event.

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Milan Fashion Week: Fashion Designers to watch & Spring Summer 2023 Trends by A Stylish Story

Milan fashion week is a biannual event that takes place between January-February and then again in September-October each year. MFW occurs in the third week of Fashion Month. The fashion month of madness always opens in New York, heads then to London, next to Milan, and finally wraps up in Paris.

The Milan Fashion Week is organized by the National Chamber of Italian Fashion, Milano Moda Donna, and is one of the most anticipated fashion events of the year.

Industry insiders, VIPs, and the press all flock to the Italian fashion capital to attend exclusive events, runway shows, and fashion presentations. This said, if you happen to be in Milan city at the time of the event, there is a Fashion Hub that is open to the public, which means you can still experience the artistic and fashionable ingenuity of MFW.

Milan Fashion Week

Italians are known for their style, craftsmanship and ability to combine clothes to look impeccably chic. Famous Italian fashion brands include Prada, Loro Piana, Tods, Gucci, Alberta Ferretti, MaxMara, Fendi, Bottega Veneta and Schiaparelli. Prints and textiles are also incredibly important emblems of Italian heritage. Luxury Italian fashion brands known for this include MISSONI, Pucci and Versace.

Milan Fashion Week: ones to watch

Of course, the big names are very exciting and generate a lot of buzz and press coverage. There are also smaller and lesser-known fashion brands that present their collections. With this in mind, here is a quick breakdown of the emerging designers at Milan Fashion Week with innovation and forward-thinking fashion lines to keep an eye on: 

DHRUV KAPOOR

DHRUV KAPOOR the dreamer presentation: This Prêt-à-Porter line was founded by the Indian fashion designer Dhruv Kapoor. Think mesh sets, floor skimming flared sheer trousers and graphic, oversized athletic pieces. My favorite aspect of the new Spring Summer 2023 collection were the circular, crystal-embellished top handle mini bags.

YUME YUME

YUME YUME means “dream” in Japanese. Just like its name, the Dutch brand, founded in 2018 by Eva Korsten and Dave Hendriks present at Milan Fashion Week, offers shoes with a style that are at the same time futuristic and inspired by Japanese traditions. What is truly innovative about their footwear, is that they feature insoles and outsoles made entirely of reused materials such as recycled nylon and rubber or samples of unused products. With an environmentally conscious framework, YUME YUME uses its traditional craftsmanship to ensure sustainability in an innovative manner.

SHUTING QIU

SHUTING QIU – AS A BUTTERFLY CHASING THE SUN. Fashion forward and fun: A complex contradiction in each piece with bold prints combined with softer touches of ruffles and tulle. Colour, textures, and print combinations are all combined in a feminine yet sporty manner. Each piece in the collection is worthy of a conversation with dramatic silhouettes that stand out.

Fashion Fun Fact: The designer has collaborated with Uggs changing the soles and adding hand-sewn sequins in her capsule collection. So her work stretches to footwear as well as fashion.

What to Wear in Milan during Fashion Week?

Of course, Italy is slightly warmer and milder than its other two European counterparts where Fashion Week takes place. Paris and London are freezing and rainy by comparison and you really have to plan your outfits in terms of warmth and comfort if you want to survive there. This means that in Milan, during Fashion Week you can get away with fewer layers and really rock out the latest trends you’ve been itching to try on. In terms of Street Style, you do not need to wait for Milan Fashion Week to get inspired in the city. Simply sit outside a coffee shop in a busy street and sip an espresso whilst watching the incredibly stylish Italians trot past each one oozing more class than the last. This said Milan Street Style Trends that will be making some noise this season include:

What to Wear in Milan during Fashion Week?
  • Noughties nostalgia: 90s Grunge, think Kate Moss meets the Matrix. Everything that made the 90s what they were: Latex leather, cutouts, thin straps, platform sandals, chokers, With this trend, the return of the cool girl is well and truly here.
  • Gilded glamour: sequins, rhinestones and feathers on everything. Euphoria eye makeup is the easiest way to adopt this trend. I tried and loved it personally but “il faut oser !” You might look like your crying glitter tears but that’s the idea. It is such a fun look for an evening fashion event for example.
  • Child’s Play & Y2K are here to stay: Barrette clips, baby blue eyeshadow, lipgloss and plastic jewelry are the easiest way to hop on this trend. Think Moschino fruits, low waist jeans and cartoons – this childhood daydream is what makes this playful trend so easy to adopt.
  • Gucci Grandma: I am not sure how I can name this trend, basically imagine an incredibly stylish grandma who rocks her designer oversized glasses, costume jewelry, and couture on a daily basis. Think lacy frills, chiffon with sequins, prints on prints, ruffles, pearls, and chunky gold with gelato hues.
  • Fashion Faux Pas Made Mainstream: Lastly (and possibly most questionably) Pants paired with dresses, visible lingerie, socks with sandals – essentially all the fashion rules you can imagine, break them. In my days at art school they actually had a themed party exactly in line with this trend (talk about avant-garde!). This anti-fashion fashion in certain circumstances, can be just the look you need.

Who to follow on Social Media during fashion week

Even if you are not able to attend Fashion Week, in this digital era you can happily hop onto your preferred social media outlet and enjoy the digital version of the show. Both TikTok and Instagram are official Fashion Week partners. Many of the Fashion Houses also host live runway streaming sessions. So you can tune in no matter where you are in the world.

There are also all the behind the scenes and street styles which are fun to look at. Here are the top bloggers and fashion accounts to follow:

Who to follow on Instagram During Fashion Week

Fashion Month
New York Fashion Week
Milan Fashion Week
Paris Fashion Week

A Stylish Story pro tips for Fashion Week:

Want to know how to survive fashion month? No stranger to fashion shows, I have worked at Paris Fashion Week, and Couture Week, illustrated live at fashion shows, captured runway looks in the fashion pit as a fashion photographer and attended my fair share of fashion shows around the world as a member of the press, as an art director and a fashion influencer. With that in mind, here’s my two cents if you are headed to fashion week and want some prepping tips:

  • Mini miracles: always have a small mirror compact, a flat comb, your favourite lip product and a hair pin or two handy (easy to add into all your handbags and pretty useful for a quick pic op)
  • The holy grail: A phone charger, because there is nothing more heartbreaking than being at a show with a dead phone. This has happened to me one too many times!
  • Stomping ground: if you absolutely want to wear heels then opt for heeled boots with chunky heels, platforms also support well – you’ll thank me later.
  • Power pack: protein bars, a mini water bottle and chewing gum are going to be your best friends along with a ton of coffee.
  • Logo mania is dead: You would be very much mistaken if you’re planning to wear head to toe designer logos. Unless you are representing a designer, the majority of fashion week people wear unbranded, edgy looks rather than plastering themselves with visible logos. It’s much more of a “if you know, you know” vibe so definitely look at the design quality of what you choose to wear and avoid looking like a walking billboard for a brand.
  • Take your pills: Daflon is going to be your lifeline along with magnesium tablets in the evening.

The Future of Fashion & Italian Designers:

Last but not least, I wanted to touch upon what is next for the Fashion Industry, in particular for Italian fashion designers. With the steady shift linked to digital trends as well as interesting advancements have been adopted by some of Italy’s most loved fashion designers, such as augmented reality collections and fashion gamification.

Fashion and Web3: the Metaverse at Fashion Week

In March there was the first ever Metaverse Fashion Week and it featured luxury brands, household names and digital-native designers. The early adopters include the Italian Fashion designer Dolce & Gabbana who launched a bespoke collection of 20 looks of Metaverse wearable pieces. This season Dolce & Gabbana’s muse consisted of the the ultimate internet celebrity, the OG of social media influencers: Kim Kardashian. Other notable designers with a Metaverse presence include Hugo Boss, Gucci, Louis Vuitton, Burberry and Balenciaga. The latest addition to this list includes Vogue Business that launched their Metaverse Atelier on the 22 of September 2022. A members-only event which brings you behind the scenes and up close to view fashion at its finest.

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The ultimate Greek Island Travel Guide by A Stylish Story

The Best Greek Islands for Vacation

The Greek Islands are a real hot spot for world-class hotel resorts and luxury boutique hideaways. With travel bans lifted in Europe, Greece has come out on top as one of the best places to summer in.

I personally love Greece and have been consistently revisiting this country since my childhood. When I was 8, we rented a villa in Crete for 3 months and explored several Greek islands. Visiting Santorini, Mykonos, Ios, and many other islands. That trip was one of my favorites as a child. Even back then, I was a budding artist so inspired by the colors of the stunning sunsets we watched every evening that I would take my Caran d’Ache crayons and a blank page every night to recreate the skies mesmerizing shades of flaming red and orange turning to dark blue.

What’s more, when I was a teenager I spent several summers in Antiparos which is a tiny, yet charming Greek Island opposite Paros.

This year I went back to one of my favorite Greek islands, Mykonos, and also visited a new one that I had never been to before: Rhodes.

The ultimate Greek Island Travel Guide by A Stylish Story
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About Rhodes

This Greek island is steeped in history, although there is a touch of luxury and glamour on the islands (we saw several mega yachts dotted along the coastline and a private jet landing as we headed to the airport). It is also so close to Turkey that many travelers hop on a boat after flying into Rhodes and head to hotspot destinations such as the Turkish Island, Bodrum for example.

Rhodes is known for its medieval architecture, wineries, and beaches. It was a key island in the ancient world and once was home to one of the Seven Wonders of the World: the Colossus of Rhodes. A huge bronze statue of the Greek sun god Helios that took 12 years to build. Rhodes was then one of the most important trading ports in the ancient Mediterranean and the statue stood at the entrance of their key port. There are also several historical elements worth visiting for history buffs including stunning Byzantine churches, hilltop castles, and faded frescos as well as many Roman ruins.

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The ultimate Greek Island Travel Guide by A Stylish Story Rhodes
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The ultimate Greek Island Travel Guide by A Stylish Story Swiss travel blogger in Greece

About Our Stay in Rhodes at the Lindian Village 5-Star Hotel Resort in Lindos, Rhodes

As the hotel we were staying at was located near Lindos, we opted to hire a car. This also allowed us to do excursions around the island during the day as well. There are options for private transfers as well as taxis on the island.

What was great about the Lindian Village 5-Star Hotel Resort is that it had a wide range of room categories – many of which are suites that have their own private pools. This said there was also two main pools for all guests and of course access to the sea too as the hotel sits on the coastline and has a private hotel beach. There is a multitude of activities available as well and the facilities include a full-sized tennis court, pool bar area with snacks and drinks available, and games areas with a pool table, ping-pong, and arcade games.

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My favorite aspects of this 5-Star hotel were:

  • The architecture of the hotel, especially the layout of the hotel pool area, which was truly unique
  • The soothing surroundings with the crickets of the winding pebbled pathways
  • The beautiful water features and floral decorations that were dotted around the hotel, each corner was unique
  • The hotel’s cafe square area which had a lovely seating area
  • The incredibly delicious Greek food at their rooftop restaurant
  • The spacious rooms with private pools
  • The beachfront
The ultimate Greek Island Travel Guide by A Stylish Story in private pool dream location
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Greek Island Travel Guide by A Stylish Story

As mentioned before, there are so many Greek Islands that are worth visiting. So I made a breakdown of my favorite ones, according to the type of holiday you are after:

Cyclades Islands

• Santorini: ideal for a romantic getaway
Santorini is a Greek island located in the Aegean Sea. It is known for its beautiful white cliffs, blue waters, and picturesque views. There are many things to do in Santorini including swimming, snorkeling, scuba diving, hiking, and even windsurfing. If you want to relax, you can go sailing around the island or take a boat tour to some of the surrounding islands.

• Mykonos: the best for luxury lovers with a penchant for party life
Mykonos is a Greek island in the Aegean sea. It’s known for its beautiful beaches and vibrant nightlife.

• Milos: a picturesque oasis

• Naxos: the best island for sandy beaches and a relaxing getaway

• Ios: an excellent coming-of-age island to party and enjoy the balmy summer evenings

• Paros: the perfect destination for those who are looking for a new hotspot that is more relaxed than Mykonos

• Antiparos: A tiny, almost secret island tucked away with many charming aspects, my favorite being their open-air cinema

• Crete: is a wonderful island for archeology and adventures
Crete is the largest of the Greek Islands and is considered to have the best beaches. It’s known for its natural beauty and clear waters. There are many places to visit in Crete, including Lasithi Plateau, Rethymnon Old Town, Heraklion Old Town, Chania old port, Agia Triada Monastery, Knossos Palace, and much more.

Dodecanese islands

• Rhodes: the best for those who are fans of the ancient world and for real culture bugs who love history
Rhodes is the third-largest island in the Mediterranean Sea and is the first European Union member state to join the EU. Rhodes is well-known for its medieval walled cities, monasteries, and castles.

• Kos: is perfect for those looking for the most dazzling beaches, culture with a hint of luxury

Ionian islands

• Corfu: the dream destination for beach lovers
Corfu is the second largest of the Ionian Islands and is the only major island not under Turkish rule. It’s known for being the birthplace of the composer George Frideric Handel.

• Zante: a great island for families

So there you have it, the perfect Greek Island guide based on the type of traveling you enjoy most.
Stay tuned for more stylish guides and travels!

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The top 10 reasons to visit Chedi Andermatt in the summer

How to make the most of your stay at the Chedi Andermatt by A Stylish Story

The Swiss Alps are a breathtaking destination for a summer getaway, and there’s no better place to stay than the luxurious Chedi Andermatt. This five-star hotel, designed by minimalist architect Jean-Michel Gathy, is part of the elite GHM group and offers an unforgettable hospitality experience.

The Chedi Andermatt is known for its Asian simplicity in the Alps, with Asian-inspired decor and an excellent Japanese restaurant. Located in the Urseren Valley and surrounded by natural beauty, the hotel is a haven for travelers looking to recharge their batteries. It’s no surprise that the Chedi Andermatt is a proud member of General Hotel Management, Leading Hotels of the World, and Swiss Deluxe Hotels.

The rooms at the Chedi Andermatt are spacious and beautifully decorated, with large balconies overlooking the outdoor pool and the stunning Swiss mountains. The bathrooms are fully equipped with top-quality amenities and the beds are comfortable and inviting.

But the Chedi Andermatt isn’t just about the luxurious accommodations. The hotel also offers a variety of activities and amenities for guests to enjoy. The outdoor pool is the perfect place to cool off on a hot summer day, and the hotel’s spa offers a variety of treatments to help guests relax and rejuvenate.

There are also plenty of opportunities to explore the great outdoors at the Chedi Andermatt. The hotel is located in the heart of the Swiss Alps, making it the perfect base for hiking and mountain picnics. And for those looking for a more leisurely pace, the hotel offers guided tours of the surrounding area.

When it comes to dining, the Chedi Andermatt doesn’t disappoint. The hotel’s Japanese restaurant serves delicious, authentic cuisine, and there are also a variety of other dining options to choose from.

Overall, the Chedi Andermatt is the perfect place to spend a summer getaway in the Swiss Alps. With luxurious accommodations, a variety of activities and amenities, and excellent dining options, it’s an unforgettable experience that should not be missed.

But what are the top 10 reasons to visit the Chedi Andermatt in the summer? Here are just a few:

  • 1. The stunning location in the Swiss Alps: The Chedi Andermatt is located in the heart of the breathtaking Urseren Valley, surrounded by natural beauty.
  • 2. Luxurious accommodations: The rooms at the Chedi Andermatt are spacious, beautifully decorated, and equipped with top-quality amenities.
  • 3. A variety of activities and amenities: From the outdoor pool to the spa to guided tours of the surrounding area, there’s something for everyone at the Chedi Andermatt.
  • 4. Excellent dining options: The hotel’s Japanese restaurant serves authentic cuisine, and there are also a variety of other dining options to choose from.
  • 5. A peaceful and relaxing atmosphere: The Chedi Andermatt is the perfect place to recharge your batteries and escape the stresses of everyday life.
  • 6. The opportunity to explore the great outdoors: The Swiss Alps are a paradise for hikers and race car drivers, and the Chedi Andermatt is the perfect base for exploring the surrounding area.
  • 7. A unique and unforgettable experience: The Chedi Andermatt is unlike any other hotel, with its Asian simplicity in the Alps and luxurious amenities.
  • 8. The chance to indulge in a luxury wellness retreat: The hotel’s spa offers a variety of treatments to help guests relax and rejuvenate.
  • 9. The opportunity to experience Swiss culture: Andermatt has been a popular destination for the bourgeoisie since the early 19th century, and the Chedi Andermatt is the perfect place to experience Swiss culture and luxury.
  • 10. The chance to make lasting memories: Whether you’re exploring the great outdoors or relaxing at the hotel, the Chedi Andermatt is the perfect place to create lasting memories of your summer getaway.

Why the Chedi Andermatt is the best luxury hotel in Switzerland.

How to enjoy the Swiss Alps as a luxury traveler.

Spending the summer in the Swiss Alps is an unexpected yet extremely peaceful way of recharging one’s batteries. This is why the Hôtel Chedi Andermatt is a hidden gem for those looking for a unique and peaceful ambiance. The luxury 5-star deluxe resort oozes Asian zen with alpine chic.

This summer, I was invited to one of the most luxurious hotels in Switzerland, the legendary Chedi Hotel in Andermatt. Along with Bella, we enjoyed a summer Swiss alpine experience at their stunning resort.

About Andermatt & The Chedi Andermatt Hotel

The Chedi Andermatt was designed by the minimalist architect: Jean-Michel Gathy. This luxury five-star hotel is part of the elite GHM group of hotels and is one of the most carefully curated hospitality experiences I have had. Indeed, the Swiss Alps is certainly an unexpected destination for the summer one might say – given that it is such a hot spot in the winter months. However, with the heatwave that ran through all of Europe this summer, it was the perfect place to get away from the city swelter and reconnect with nature. What is more, did you know that the enchanting winter wonderland of Andermatt has been the chosen destination for the bourgeoisie since the early 19th century? Today it is most known for The Chedi Andermatt Hotel. This luxurious hotel draws in a flurry of international visitors regardless of the season. Every year Andermatt shrugs off its snowy white coat and the sun streams down the picturesque village. In the summer months, the Chedi Andermatt becomes a playground for exotic car tours, and hiking enthusiasts with a penchant for delicious dining experiences as well as being the ideal place for a luxury wellness retreat.

The hospitality of the Chedi Andermatt revolves around the following statement: Asian Simplicity in the Alps. The Chedi is in fact an alternative term for a Buddhist stupa, mainly used in Thailand. The name underlines the Asian influence that is omnipresent throughout the hotel. With the dark paneled wood, excellent Japanese restaurant, and Asian-inspired decor.

Surrounded by the natural beauty of the Urseren Valley, situated in the Swiss Alps, dark panels of wood soar up to the sky and form a huge complex known as the Chedi Andermatt. It is a captivating five-star escape in the breathtaking Swiss Alps. The hotel’s Egyptian owner, Samih Sawiris, has created world-class accommodations, services, and amenities for his hotel guests. This architectural gem and prestigious hotel are one of the most ideal destinations in Switzerland for travelers who want to recharge their batteries.

The Chedi Andermatt opened in December 2013 and is part of the General Hotel Management Group (GHM). It is the group’s first resort in Europe and is situated in the Urseren Valley in the heart of the Swiss Alps.

This was a truly magical experience in terms of wellness and gastronomy. I highly recommend the Chedi Andermatt as a hotel to stay in if you are looking for a little rest and relaxation, and are in search of an exceptional level of Swiss luxury hospitality. As the Chedi Andermatt is a proud member of General Hotel Management, Leading Hotels of the World, and Swiss Deluxe Hotels.

About the Hotel Rooms at the Chedi Andermatt

The room we got was beautifully decorated, very spacious, and had a large balcony overlooking the outdoor pool, set against a beautiful backdrop of the Swiss mountains. I loved the huge bathroom which was fully equipped with my favorite Acqua di parma beauty lotions and potions. I really liked the rain shower and deep soaking bathtub. Indeed, each of the hotel rooms comes with a balcony, a Bose surround sound system, and a flat-screen TV with on-demand movies (we watched Crazy Rich Asians to keep in theme with the hotel).

There are serval types of Room Categories available at the Chedi Andermatt, including:

  • Deluxe Room
  • Grand Deluxe Room
  • Junior Deluxe Suite
  • Deluxe Suite
  • Grand Deluxe Suite
  • Gemsstock Suite
  • Furka Suite
  • Gotthard Suite (which is the most prestigious category at The Chedi Andermatt. It stretches across 330 square meters and includes its own Private Spa with a Steam bath, Jacuzzi, and Sauna as well as a private wine cabinet)

The whole room that we stayed in at the Chedi Andermatt Hotel was “connected” and you could program the lighting, the fireplace, room temperature, etc all from a single iPad. What’s more, a little welcome package was waiting in the room along with a handwritten note (which always makes it so much more special). The gifts were carefully placed on the low table which was decorated with super soft floor pillows – adding an Asian aesthetic to the dark wooden chalet. This was one of my favorite spots in the room. I also loved the walk-in wardrobe which I immediately filled with my chalet chic attire. We freshened up after unpacking and headed down to the hotel lobby for the Chedi Afternoon Tea experience.

The Chedi Afternoon Tea at the Chedi Andermatt

We had the traditional Afternoon Tea on the ground floor of the Chedi Hotel. It was such a cozy setting, despite the size of the hotel. We selected a soft plush daybed and settled into the ambient space to enjoy the Chedi’s signature afternoon tea. It arrived on a beautiful silver 3-tier cake stand which was laden with stacks of sandwiches, delicious pastries, as well as an array of local delicacies. Depending on the guest’s preferences, the hotel’s afternoon tea can also be swapped for champagne as the bar is stocked with a range of Taittinger champagnes to choose from. I enjoyed a glass of Champagne Taittinger Rosé as well as a fragrant pot of tea from Dammann Frères. If Afternoon Tea is not your scene, there is also a cigar room for gentlemen to enjoy. It is also an ideal location if one is looking for a more private area to conduct their business exchanges, for example. Indeed, The Cigar Library at the Chedi Andermatt Hotel holds the world’s largest variety of cigars in the hotel industry (with over 800 different types of cigars from sixteen countries).

About the Chedi Andermatt Luxury Spa, Hydrotherapy & Pools

Our next stop in the hotel was The Spa and Health Club. I must say, this was one of my favorite aspects of the Chedi Hotel. It is based on a holistic concept and is spread over two floors. There is a beautiful 34-meter interior pool which I did serval laps of before dipping into the heated outdoor pool. I loved the 12-meter outdoor pool as I could gently relax whilst listening to the twittering of birds that swirled around the stunning alpine valley, punctuated by helicopters flying overhead. It was pure bliss and really allowed me to feel replenished and renewed.

The Spa is also equipped with a Tibetan Relaxation Lounge that offers an assortment of Far Eastern treatments customized to suit your personal needs. The Chedi Andermatt also has its own private Health Club filled with the latest TechnoGym equipment. Personal trainers are also available for individual coaching. They also offer both private and group classes including yoga and Pilates.

The Chedi Cocktail Bar & Tasting Experience

In the evening I slipped into a long slinky dress and a pair of heels before heading down to the Chedi cocktail bar. This bar actually won the Best Hotel Bar at the SWISS BAR AWARDS 2021. With around 500 different spirit items, including limited liquid editions, regional gins, and fruit brandies from renowned Swiss distilleries, you are sure to find the perfect beverage adapted to your palette. What is more, they offer both signature drinks and non-alcoholic drinks, and this includes non-alcoholic cocktails as well as wine. I loved how relaxing yet luxurious the setting was. With several circular fireplaces, soft leather sofas dotted with soft pillows, and a full-service bar in dark wood. We then enjoyed a delicious 3-course meal complete with a wine flight selection best suited to each dish.

The Luxury Pit Stop Experience in a Morgan 4/4 and a Scenic Picnic in Andermatt Valley with The Chedi Hotel.

A true 007 Bond Girl adventure: during my stay at the Chedi Andermatt Hotel I really had the feeling of being on set for a James Bond film. Indeed, if you are a fan of James Bond, fast cars, fine wine, and dining, then this is the hotel for you. Why James Bond, you ask? Well, the iconic car chase from the James Bond Goldfinger was filmed in Andermatt itself. Indeed, the Chedi Andermatt Hotel pays tribute to this historic moment in cinema in the summer months by offering its guests a unique 007 experience known as the Luxury Pit Stop. The Chedi hotel organized a fantastic Luxury Pit Stop experience for me and Bella, and we had the most marvelous time. We tucked ourselves into the beautiful Vintage 4×4 Morgan and rode up into the mountains. It was truly like being on the set of an old movie and I adored every second of it! This experience is only available during the summer months, and I really recommend it. Indeed, you can also have the option at the hotel to have a picnic with the experience as well. This is what we did, we drove up and then set up our little picnic that was previously prepared by the hotel staff beforehand. Then once we had found the perfect spot, we took the little wicker picnic basket and blanket up with us and set up the picnic, and enjoyed a delicious late lunch against the stunning backdrop of the Urseren Valley. Complete with delicious spring rolls, fresh sandwiches, and delicious desserts.

In Conclusion

In total at the Chedi Andermatt, there are 123 elegant rooms and suites, five outstanding restaurants and bars, a modern Health Club, and an exceptional spa area. You really are spoilt for choice and pampered in terms of culinary experiences. This said, my personal favorite aspects of the Chedi Andermatt were:

⁃ The exceedingly professional, helpful, and polite staff (especially Chris who helped us set up the picnic in the perfect spot tucked away on a hillside that overlooked the valley).

⁃ The tranquility of the outdoor heated pool area. Possibly the most serene and connected to nature that I have felt in a long time.

⁃ The balcony area with a stunning view from the 6th floor.

⁃ The Morgan 4/4 Luxury pit stop experience, was truly unforgettable.

⁃ The gastronomical aspect: from the wine flight to the Asian delights, the endless choices in the morning at the breakfast buffets to the cheese room, it was a real strong point of the hotel stay.

As you can see, the Chedi Andermatt is the perfect place to visit in the summer. With its stunning location in the Swiss Alps, luxurious accommodations, and variety of activities and amenities, it’s an unforgettable experience that you won’t want to miss. So why not book your stay at the Chedi Andermatt today and start planning your summer getaway in the Swiss Alps?

The other Chedi Hotels in the world are:

  • The Chedi Hotel & Residences, Luštica Bay, Montenegro
  • The Chedi Al Bait, Sharjah, UAE
  • The Chedi Muscat, Oman

Useful Information

The Location:

The Chedi Andermatt

Gotthardstrasse 4,

6490 Andermatt, Switzerland

Contact Details:

Distances

125km/80mi from Zurich Airport

200km/120mi from Malpensa Airport

184km/114mi from Milan Airport

0.1km from Rail Station.

The Chedi Andermatt: An unforgettable experience and a must-visit holiday mountain resort in the Alps by Anna Blachut from A Stylish Story