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Behind the Scenes: The Life of a Fashion Illustrator and Blogger at Couture Week

Introduction

As a passionate illustrator and dedicated fashion blogger, I’ve had the privilege of attending some of the most prestigious events in the industry. Among these, Couture Fashion Week in Paris stands as a glittering jewel in my memories. Join me in this exclusive glimpse behind the curtain, where I’ll share what it’s truly like to be a fashion illustrator and blogger navigating the world of haute couture.

The Glitz and Glamor

Couture Fashion Week is a world of opulence and extravagance. From the moment you step into the venue, you’re surrounded by an aura of luxury that’s unlike any other event. The red carpets, celebrity sightings, and the buzz of anticipation all contribute to an atmosphere that’s electric with fashion excitement.

The Work Behind the Scenes

While it may seem like a whirlwind of glamour, the life of a fashion blogger at Couture Week involves meticulous preparation. Months in advance, the industry experts curate the schedule. Plan the venues and guest lists. The experience of that week is a wonderful whirlwind of exciting shows, events and presentations that will define the season’s trends

Navigating the Runway Shows

One of the highlights of Couture Week is undoubtedly the runway shows. Attending these is like stepping into a dreamscape where are and creativity knows no bounds. Selecting which shows to attend involves a delicate dance of preferences, timing, and of course, a dash of intuition. The schedule can be truly hectic so it is times like this when I am thankful for having studied in Paris at Parsons. Knowing the city and how to get to the different locations as quickly ad possible! There was one day where I attended 9 fashion shows in one day. It’s not just about being present; it’s about capturing the magic and translating it into content and fashion illustrations that inspire and capture the essence of haute couture.

Exclusive Backstage Access

What truly sets Couture Fashion Week apart is the opportunity for exclusive access to high fashion. These moments are like a treasure trove for a fashion illustrator- a chance to interact with designers, models, and makeup artists, gaining insights that make for captivating stories. I met with one exceptionally beautiful model called Anja, and as we spoke we realised that I had attended all the shows she had walked in that day. She was set to open the Alexis Mabille couture fashion show the next day. It was great to speak with her about her experiences and gain further insights to the backstage hustle and bustle are where the true heartbeat of the fashion industry can be felt.

The Fashion Illustrator and Blogger’s Lifestyle

The life of a fashion blogger during Couture Week is a whirlwind. Sitting front row and sketching. Days are filled with shows, meetings, interviews, and networking events, and nights often involve even more networking and evening cocktail parties. It’s a lifestyle that demands dedication and passion, but the rewards are immeasurable. Mmmmmm

Conclusion

Being a fashion illustrator and blogger at Couture Fashion Week is not just about attending events; it’s about capturing moments of artistic brilliance and sharing them with the world. It’s a life of passion, hard work, and devotion to the fashion industry. As I look forward to the next Couture Week, I’m filled with excitement, knowing that I’ll once again be part of this captivating world of high fashion.

It was a true honour to attend and I cannot wait to be back in Paris in the fall.

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Fashion Week in Paris: A Showcase of Style and Innovation

The glamour of the runway: Fashion Week kicked off with a flurry of anticipation and excitement. From the runway spectacles to the intimate presentations, I witnessed the unveiling of exquisite collections that left me in awe. Join me as I share my firsthand experience of this remarkable event, highlighting the standout designers and trends that graced the catwalks. From sustainable and nature-inspired collections to glamorous accessories and avant-garde designs, the fashion week experience was a true celebration of creativity and self-expression. The runway shows, held in prestigious venues, showcased the latest creations of renowned designers. From opulent gowns to avant-garde ensembles, each presentation exuded its own unique charm. As I took my seat among industry insiders and fashion enthusiasts, I marveled at the grandeur and theatricality that unfolded before me. In this article, I will delve into some of the highlights of this prestigious event, exploring the creativity and innovation displayed by designers such as Alexandre Vauthier, Maitrepierre, Magda Butrym, Maison Kitsuné, Roger Vivier, Chaumet, Alexis Mabille, Versace, Leonard Paris, and Didu.

Table of Contents

  1. Introduction: My personal experience as a fashion illustrator and blogger attending Paris Fashion Week. Overview of the fashion shows, presentations, and luxury brand events attended
  2. Day 1: Maitrepierre and Victoria Thomas Fashion Shows and Maison is a Kitsuné
  3. Day 2: Roger Vivier, Magda Butrym, Chaumet, and Alexis Mabille
  4. Day 3: Leonard, DIDU, Jitrois, Global Fashion Show Collective, and Enfants Riches Déprimes Fashion Shows
  5. Day 4: Alexandre Vauthier, Versace, and Thalie
  6. Days 5 and 6: Barbara Bui, Eenk, Calvin Luo, and A.W.A.K.E Fashion Show

Introduction: A Swiss Fashion Blogger’s Exquisite Journey at Fashion Week

Fashion Week in Paris: A highly anticipated event that brings together designers, fashion enthusiasts, and industry professionals from around the world. As a Swiss fashion blogger, influencer, and illustrator, attending Paris Fashion Week is a dream come true. I had the privilege of attending Paris Fashion Week, immersing myself in the captivating world of high fashion. The Fall-Winter 23-24 Paris Fashion Week, held from February 27th to March 7th, 2023, showcased the latest trends and collections from renowned fashion houses. It was an incredible opportunity to witness the latest trends and designs up close. It was a wonderful week filled with remarkable shows, private events, and presentations, where creativity, artistry, and innovation intertwined seamlessly.

Unveiling the Runway and Presentations of AW2023/24

Day 1: Maitrepierre and Victoria Thomas Fashion Shows and Maison Kitsuné

The first day of Paris Fashion Week kicked off with the highly anticipated Maitrepierre fashion show, held in the breathtaking Palais de Tokyo. Alphonse Maitrepierre, a visionary designer, unveiled his latest collection that seamlessly blended bold prints and textures. The runway came alive with vibrant colors and avant-garde designs, leaving the audience in awe. Following the Maitrepierre show, I made my way to the charming Marais district to attend the Victoria Thomas fashion show. To conclude the day on a high note, I eagerly headed to the Maison Kitsuné presentation. 

Maitrepierre: Blending Nature and Technology

Maitrepierre: Blending Nature and Technology for an Exquisite Fall-Winter 23-24 Collection. I discovered this brand last season at the Sphere Paris Fashion Week Showroom and fell in love with their leather goods. So it was a pleasure to be invited to attend the show this season.

Maitrepierre is a brand recognized for its exquisite leather goods, Alphonso captivated the audience with its Fall-Winter 23-24 collection. Inspired by the Shinto belief of “Shishi-Gami,” the spirit of the forest, the collection emphasized the harmonious connection between humanity and nature. Maitrepierre chose to showcase this relationship through the lens of technology. The prints in this season’s collection were created using artificial intelligence and computer coding, resulting in mesmerizing illusions of flowers and textures reminiscent of plants.

Embracing Sustainability

Furthermore, Maitrepierre’s commitment to sustainability was evident in their use of dead-stock fabrics, recycled materials, and local prints. By incorporating sustainable practices into their designs, Maitrepierre not only invited the audience to appreciate the beauty of nature but also served as a reminder of the importance of reconnecting with the environment.

Fashion illustration by Anna Blachut

Maison Kitsuné: Elevating Playful Spirit with Ease

Maison Kitsuné: Elevating Playful Spirit with Ease in the Fall-Winter 23-24 Collection.

Then I headed to the Maison Kitsuné Fall-Winter 2023/24 presentation. This collection breathed new life into the brand’s playful spirit. Known for their silhouettes that subtly combine tailoring, streetwear influences, comfort, and practicality together, Maison Kitsuné introduced an array of wardrobe essentials with an elevated ease. Drawing inspiration from the clash between Teddy girls (a subculture of 50s girl gangs) and Eton boys, the collection infused punk rebellion with preppy tradition.

A Fusion of Styles

Collegiate stripes, regatta florals, and imagined insignia collided with contemporary cool, reimagining staples such as rugby shirts, varsity jackets, and polos. Maison Kitsuné even unveiled its first handbag, The Boogie, a meticulously crafted camera bag made from Italian leather, adding a fresh retro touch to the collection. Traditional checks took on new scales, and oversized proportions imbued historic propriety with a casual, modern insouciance.

Day 2: Roger Vivier, Magda Butrym, Chaumet, and Alexis Mabille

Day two started with a visit to the captivating Magda Butrym presentation. Next on the agenda was the Roger Vivier event, where the iconic luxury brand showcased its latest creations. Amidst the fashion week frenzy, I also had the privilege of attending the Chaumet event and the Alexis Mabille presentation.

Magda Butrym: A Celebration of Romanticism and Modernity

Magda Butrym: Redefining romanticism and modernity with its Fall-Winter 23-24 Collection.

This was the first presentation of the day and I was so excited to see it. As a Swiss Polish fashion illustrator I was really excited to support this rising star from Poland. Indeed, the Magda Butrym showroom was a must-visit destination during Paris Fashion Week. Known best for her floral rosettes, her Parisian showroom paid homage to this statement: completely immersed in roses, everything smelt like roses, and there was a beautiful rose-filled room featuring stunning new accessories.

Timeless Elegance with a Playful Twist

The designer Magda Butrym is renowned for its statement rosette chokers and beautiful dresses. Her brand showcases a collection that celebrates both romanticism and modernity. Magda Butrym’s designs exuded femininity and edginess, combining elements of floral appliqués, high slits, and cutouts. The collection was comprised of ultra-wearable designs which look amazing from day to night. The collection featured a new print, and floral-appliqués, adding a playful touch to the seductive silhouettes. With each piece meticulously crafted, Magda Butrym continues to captivate insiders and A-listers alike, proving once again why the brand is revered for its unique blend of opulence, feminine charm and contemporary flair. I truly hope to see it in Switzerland soon.

Roger Vivier: The Art of Accessorizing

Roger Vivier: Redefining the Art of Accessorizing with the Fall-Winter 23-24 Collection.

Under the exquisite rocaille woodwork of the Maison de l’Amérique Latine, Roger Vivier presented a glamorous and couture shoe collection that epitomized the art of accessorizing. Known for their iconic buckle designs, Roger Vivier’s Fall-Winter 2023-24 collection showcased a stunning array of footwear that combined elegance, craftsmanship, and artistic flair. “The Fabergé of shoes”, the Roger Vivier presentation was like stepping into a fantasy world where you could witness the creativity of the house’s ateliers and couture up close. Spread across two floors, and the sprawling garden, the upper level is filled with live artisans, live drawing, and cobblers creating Roger Vivier shoes in their pop-up ateliers. Each corner of the presentation was filled with glittering treasure troves of shoes, bags, and incredible accessories. There was a live music performance and a pianist that serenaded us up the staircase. This was where I bumped into a Parsons Paris classmate, Rachel Cunningham, who has since become a very successful artist in Paris. It was a real pleasure to see her at the Roger Vivier presentation. Several notable personalities attended including, VIP guests Carla Bruni and Ciara.

Roger Vivier illustration by Anna Blachut

Unleashing Creativity and Collaboration

The Italian designer Gherardo Felloni unveiled his new shoe collection for Roger Vivier. The collection featured a variety of shoe styles, including pumps, boots, and sandals, each adorned with intricate details and embellishments. Luxurious materials like velvet, satin, and metallic leather were used to create eye-catching designs that exuded opulence.

Chaumet: Haute Joaillerie Extravaganza

Chaumet: Mesmerizing Haute Joaillerie Collection at Fall-Winter 23-24 Paris Fashion Week.

After the Roger Vivier presentation, we hailed a taxi and headed to the iconic Place de Vendôme for an exceptional appointment at Chaumet to discover their latest The Liens collection. Beyond the realm of fashion, Chaumet, the renowned Parisian jewelry house, mesmerized us with its extravagant Haute Joaillerie collection. Inspired by the enchanting world of fairy tales, the collection transported spectators to a realm of fantasy and luxury. It is often said that Haute Joaillerie is to jewelry what Haute Couture is to fashion: the creation of hand-crafted, bespoke jewels by craftsmen with exceptional skills.

Exquisite Craftsmanship Links up with Timeless Beauty

Chaumet’s exquisite craftsmanship was showcased through a variety of pieces, including necklaces, earrings, rings, and tiaras. The collection featured an abundance of diamonds, precious gemstones, and intricate metalwork, all meticulously crafted to capture the essence of magical stories. Each piece exemplified the brand’s exceptional attention to detail and creativity.

Alexis Mabille: Bold and Playful Elegance

Alexis Mabille: Showcasing Bold and Playful Elegance at Paris Fashion Week.

Our last stop for the day was the Alexis Mabille presentation. This French fashion designer is known for his avant-garde designs and theatrical presentations, bringing a sense of bold and playful elegance to Paris Fashion Week. The Fall-Winter 23-24 collection featured a fusion of contemporary and classical elements, resulting in captivating and innovative designs splashed with color.

A Vibrant Shower of Colors

Mabille’s “Rainbow Drops” collection showcased a vibrant color palette, combining rich jewel tones with pops of bright hues. Bold prints, unique silhouettes, and unexpected fabric combinations were at the forefront of his designs, creating visually striking pieces that exuded confidence and individuality. One notable highlight of the collection was the emphasis on oversized bows, which added a touch of drama and femininity to the collection. My personal favorite was a flowing “parachute” dress in marigold yellow.

Day 3: Leonard, DIDU, Jitrois, Global Fashion Show Collective, and Enfants Riches Déprimes Fashion Shows

The third day of Paris Fashion Week dawned with the highly anticipated Leonard Paris show. Each ensemble was a masterpiece that blended art and fashion seamlessly, captivating the audience with its beauty and sophistication. Continuing the fashion-filled day, I made my way to the DIDU fashion show where I sat front row. In the afternoon, I found myself drawn to the alluring Jitrois showroom, known for its iconic stretch leather designs. Then I went to Le Marais to see the stunning new collection of Andrew GN. As the day progressed, I had the pleasure of attending the Global Fashion Show Collective, which celebrated diversity in fashion. Designers from around the world came together, showcasing their unique cultural influences and perspectives. The runway was a vibrant tapestry of colors, textures, and innovative designs, embodying the true essence of a global fashion celebration. The day concluded with the Enfants Riches Déprimes show, held in an intimate venue. The collection paid homage to punk-rock aesthetics, showcasing rebellious and edgy designs that pushed the boundaries of conventional fashion.

Leonard Paris

Leonard Paris: showcased a collection inspired by the life of a Leonard woman, who enjoys skiing, picnics, and après-ski moments. For fall-winter 2023-24, Georg Lux took us on a 24-hour journey into the life of a LEONARD woman. A woman at the summit, skiing down the sides of mountains with inaccessible peaks. I was so happy to read that the collection had taken inspiration from my home country, Switzerland, and most specifically the beautiful mountains of Crans Montana. The collection incorporated flamboyant colors, paisley designs from the label’s archives, tiger prints, and trompe-l’oeil jewel patterns. It featured hooded jumpsuits, jersey quilted overalls, strapless dresses, wool capes, and voluminous coats. Inspired by the iconic muse from the 60s and 70s, German aristocrat, actress, and the first ever supermodel Veruschka von Lehndorff. Embodying the spirit of old money and decadence in the best kind of way. Luxury at its finest, the show intrinsically reminded me of the lyrics of Peter Sarstedt’s song “Where Do You Go to (My Lovely)”. Once again I adored Georg Lux’s collection and was so happy to be able to attend such a beautiful fashion show.

DIDU

Didu: Paris Womenswear Fall Winter 2023-2024 fashion show.

Next, I hopped in a cab and headed to the Didu fashion show. The fashion show presented was called “Ici c’est le paradis,”. It was the first collection of DIDU developed entirely in Paris after the designer moved from Shanghai in October 2022. Fashion is often a reflection of the spirit of the times. In a world where violence and sadness seem to reign, DIDU, the brand founded by Di Du, offers a collection that celebrates softness, and the beauty and joie de vivre.

The collection celebrated the beauty and joy one can find in a world that can often seem so bleak. The collection drew inspiration from European ballet costumes and Chinese qipao (a symbol of opulence in 1920s Shanghai), blending delicate fabrics with traditional elements. It featured faded colors, destroyed knitwear, stand-up collars, and floral embroidery, conveying a sense of urgency to cherish moments of happiness. These threadbare fabrics showcased the vulnerability of the rare moments of joy, that must be cherished in life. After the show, I went to the JITROIS showroom to see the new Autumn-Winter 23/24 Collection « Identities ». 

JITROIS

Jitrois showcased the “Identities” collection, inspired by the Punk scene of 1980s London. We met with Jean-Claude Jitrois, the creator of stretch leather, and discovered the new collection. This season saw the house’s iconic stretch leather take on new forms, with bolder colors and unexpected textures. The collection features a mix of structured and fluid designs, combining tailored pieces with flowing silhouettes.

The “Identities” collection by Jitrois is a celebration of individuality and self-expression. Each garment is designed to empower the wearer and showcase their unique personality. The punk influence is evident in the rebellious spirit of the collection, with edgy details such as studs, zippers, and asymmetric cuts. Whilst the use of stretch leather, a signature material of Jitrois, adds a touch of sensuality and versatility to the collection. It allows for a body-hugging fit that accentuates the curves of the body. The leather is expertly crafted and treated to create various textures and finishes, from smooth and shiny to matte and textured.

The color palette of the collection ranges from classic black to vibrant hues like electric blue, fiery red, and bold metallics. The juxtaposition of bold colors and intricate details creates a visually striking collection that demands attention. Overall, the Jitrois Autumn-Winter 23/24 Collection “Identities” is a fusion of punk attitude, Parisian sophistication, and individuality. It invites the wearer to embrace their unique identity and express themselves through fashion. With its bold designs, luxurious materials, and impeccable craftsmanship, the collection embodies the spirit of self-confidence and empowerment.

Andrew GN

Andrew Gn is Singapore’s most famous fashion designer, and he recently unveiled his fall collection titled “Roots.” The collection not only pays homage to Gn’s Asian heritage but also represents his entire life story.

The fall collection by Andrew Gn carries the name “Roots” for multiple reasons. Beyond his Asian origin, Gn believes that roots symbolize more than just one’s birthplace. During a showroom preview, Gn expressed that roots encompass the places one has been in life. The collection serves as a reflection of Gn’s journey and showcases his multicultural identity.

Gn drew inspiration from his Japanese grandmother’s kimono, dating back to the turn of the last century. A gold-caramel plissé column dress, featuring iris borders and signature butterflies, pays homage to this family heirloom. Gn meticulously hand-painted the motifs in gouache and watercolor in his Paris studio, which were later printed in Lyon and transformed into Fortuny pleats using traditional techniques. This fusion of Japanese and French traditions creates a harmonious bridge between the two cultures. What I really loved about this collection was the way in which Andrew Gn elevates opulence. This fall collection featured rich greens, intricate rhinestones, and vintage lace. I truly adored the pieces, notably the simple ’60s shift dress, adorned with rhinestones dyed to match the fabric, capturing the essence of timeless elegance.

Enfants Riches Déprimes

Enfants Riches Déprimés is a brand known for its unique and avant-garde fashion, showcased its Fall Winter 2023 collection with a runway show filled with red hues and leather. Rough meets refinement: The collection, curated by creative director Henri Levy, embodies a multifaceted expression, drawing inspiration from gloomy German aesthetics and hints of the Soviet Union. It took place in a Chinese restaurant where there was a group of middle-aged men gambling and playing cards in the center of the stage. Loud rap and hip-hop music blazed through the restaurant as guests took up their seats (all front row) and the fashion photographers yelled at guests to uncross their legs as the scowling models started to stomp down the makeshift runway.

Military uniforms meet Victorian rebels with an edge

It was a collective pastiche that commemorates the rough and refined, showcasing garments made with contrasting fabrics to create a clash of softness and harshness, resulting in unpolished elegance with a bit of darkness. Corsets, ultra-short skirts, and unexpected accessories added a rebellious undertone. Enfants Riches Déprimés proudly embraces its unisex essence this season, challenging gender stereotypes and allowing individuals to express their individuality. Platform heels become a symbol of inclusivity, transcending traditional notions of gender and empowering everyone to embrace their unique identity. The show was an exhilarating experience, leaving a lasting impression of raw creativity and self-expression.

Day 4: Alexandre Vauthier, Versace, and Thalie

On day 4, we went to the showroom of Thalie where we saw the latest handbags from her collection, which are currently available at the upscale department store chain, Printemps. Then we went to the Alexandre Vauthier presentation. Which was incredibly breathtaking, we met the designer in person and spoke with him about the beautiful collection. The only restriction was that no photos were allowed to be shared on social media of that collection. Then I had the opportunity to attend a Versace cocktail event held in Paris, where the latest collection was showcased and fashion enthusiasts indulged in conversations about the fabulous fashion show and upcoming events for their capsule collections that would be unveiled in Los Angels and Saint Tropez. The iconic Italian luxury brand lived up to its reputation, delivering a collection that flawlessly blended boldness, opulence, and the quintessential Versace aesthetic.

Days 5 and 6: Barbara Bui, Eenk, Calvin Luo, and A.W.A.K.E Fashion Show

The final two days of Paris Fashion Week were nothing short of extraordinary. I had the pleasure of attending the Barbara Bui presentation in the vibrant Le Marais neighborhood. The collection showcased the brand’s signature blend of elegance and edge, with modern silhouettes and unexpected details. Each ensemble effortlessly captured the spirit of contemporary fashion.

Next on the agenda was the Eenk fashion show, which presented an eclectic mix of styles and influences. The collection was a departure from the borders of the old world and lands in an adventurous territory of obscure boundaries and reconstructed identities. Then, I attended the Calvin Luo show, held in an enchanting, Parisian venue. The collection embodied the essence of modernity and sophistication, with sleek silhouettes, clean lines, and unexpected twists. Luo’s attention to detail and impeccable tailoring showcased his mastery of the art of fashion design.

To conclude the captivating experience, I attended the A.W.A.K.E Fashion Show. The collection was a juxtaposition of femininity and masculinity. Bold colors, voluminous shapes, and unexpected textures came together to create a visual feast for the senses. The show left everyone in awe, sealing the unforgettable memories of Paris Fashion Week.

Conclusion

Attending Paris Fashion Week as a fashion illustrator and blogger was an extraordinary experience. The week-long extravaganza immersed me in the world of fashion, craftsmanship, and creativity. From the stunning fashion shows to the immersive presentations and exclusive luxury brand events, each day was a whirlwind of inspiration and excitement. Paris Fashion Week showcased the diversity of fashion, with designers pushing boundaries, celebrating individuality, and embracing cultural influences. The collections were a testament to the power of creativity and innovation, captivating audiences and leaving a lasting impression.

For anyone passionate about fashion, attending an event of this magnitude is a dream come true. The energy, talent, and artistic vision displayed throughout Paris Fashion Week inspires not only industry professionals but also fashion enthusiasts around the world. It is an experience that continues to shape my perspective as a fashion illustrator and blogger, fueling my passion for capturing the essence of style through art and words.

As the curtains close on Paris Fashion Week, I am still so grateful to have had the opportunity to attend PFW. Witnessing firsthand the Alexandre Vauthier, Andrew Gn, Maitrepierre, Magda Butrym, Maison Kitsuné, Roger Vivier, Chaumet, Alexis Mabille, Leonard Paris, Didu, and Jitrois showcases allowed me to immerse myself in a diverse range of styles and aesthetics. From sustainable and nature-inspired collections to glamorous accessories and avant-garde designs, the fashion week experience was a true celebration of creativity and self-expression. The fashion week shows and presentations are always a whirlwind of inspiration. It’s a time to witness the creativity and innovation of renowned designers and discover emerging talents. Each show and showroom visit leaves me with a renewed passion for fashion and a deeper appreciation for the artistry behind each garment.

Notable mentions for this Autumn Winter 2023/2024 season:

New Comers that had Fashion Shows at Paris Fashion Week

AVELLANO / FRANCE / 2020 DUNDAS / UK / 2017 PALM ANGELS / ITALY / 2015 SCHIAPARELLI / FRANCE / 1927 

Returns Designers who had Fashion Shows at Paris Fashion Week

ALEXANDER MCQUEEN / UK / 1992 NINA RICCI / FRANCE / 1932 PIERRE CARDIN / FRANCE / 1950 PACO RABANNE / FRANCE / 1966 Y/PROJECT / FRANCE / 2011

Newcomers who had official Presentations at Paris Fashion Week

CHEN PENG / CHINA / 2016 MARGARET HOWELL / UK / 1987 NICCOLÒ PASQUALETTI / ITALY / 2021 RÓISÍN PIERCE / IRELAND / 202

Frequently Asked Questions

1. How can I attend Paris Fashion Week?

Attending Paris Fashion Week typically requires industry credentials or invitations from designers or fashion houses. It’s an exclusive event primarily aimed at fashion professionals, influencers, celebrities, and the press.  

2. Are fashion shows open to the public?

While some fashion shows and presentations may be open to the public, the majority are invitation-only events. Fashion houses often invite industry professionals, influencers, celebrities, and the media to attend their shows. However, you can still enjoy the fashion week experience by following updates, watching live streams, and engaging with the fashion community online.

3. Can I meet designers during Paris Fashion Week?

Yes, you might have an opportunity to interact with designers at events, showrooms, or exclusive gatherings. Networking with industry professionals and attending fashion-related events increases your chances of meeting designers.

4. What is the best way to keep up with fashion trends during Fashion week

To stay up-to-date with fashion trends during Paris Fashion Week, you can follow fashion publications, influencers, and designers on social media platforms like Instagram, Twitter, and YouTube. Many fashion houses also provide live streams or post highlights of their shows on their websites or social media channels. Engaging with the fashion community online and participating in fashion discussions can also help you stay in the loop.

My personal favourite social media channels, influencers and internet personalities to follow during Paris Fashion Week are:

Final Thoughts

In conclusion, attending the Paris Fashion Week shows and presentations was an exhilarating experience that allowed me to witness the latest trends, discover new designers, and gain inspiration for my own fashion journey. The collections showcased during this fashion extravaganza highlighted the ever-evolving nature of the industry and the endless possibilities for self-expression through clothing. Fashion has the power to transcend boundaries and reflect the spirit of our times. It is a visual language that allows us to express our individuality, celebrate diversity, and make a statement. The Paris Fashion Week shows and presentations reminded me once again why I fell in love with fashion, art, and luxury.

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What to Wear to Fashion Week: Your Ultimate Style Guide

Fashion week is the perfect opportunity to show off your personal style and catch a glimpse of the latest fashion trends. But with so many events and runway shows, it can be overwhelming to decide what to wear. That’s why I have created this ultimate guide to help you stand out and look your best at Fashion Week.

  1. Mix Prints: Gone are the days when matching prints were a fashion faux pas. Mixing prints is one of the hottest fashion trends, and Fashion Week is the perfect time to experiment with this bold style choice. Try pairing a printed top with a patterned skirt or pants. Just make sure the prints have a similar color scheme to avoid a clash of patterns.
  2. Layer like a Pro: Layering and draping are great ways to add depth and versatility to your outfit. Layer a jacket over a dress or drape a sweater over a blouse for a chic, effortless look. These styles are also perfect for adjusting your outfit to different temperatures throughout the day.
  3. Be Bold: Bright colors are a great way to make a statement and stand out in the crowd. Don’t be afraid to wear stand-out shades, like red, yellow, or green. If you’re not ready to commit to a full outfit, try adding a pop of color with your accessories. For example by wearing an all-grey outfit and adding a pop of color with bright-colored shoes.
  4. Prioritize Comfort: Fashion Week events involve a lot of walking and standing, so it’s important to prioritize comfort. Opt for comfortable shoes, like comfortable loafers or cowboy boots, instead of super high heels that can cause discomfort after a few hours. Alternatively, carry your heels in your handbag and wear a pair of flats, so you can swap them when you arrive at the event.
  5. Opt for Statement Accessories: Elevate your outfit and add a personal touch. Consider adding statement jewelry, a dramatic pair of earrings, a chic clutch, or a trendy hat to your outfit. Just be careful not to overdo it, as too many accessories can detract from your overall look.
  6. Play with Proportions and textures: This a great way to create an interesting and unique look. Pair a voluminous skirt with a fitted top or a cropped jacket with high-waisted pants. The key is to balance the proportions to create a cohesive outfit. Mixing and matching different textiles and textures can add depth and dimension to your outfit. Consider pairing a cozy sweater with a leather skirt, or a silk blouse with a denim jacket. These unexpected combinations will make your outfit stand out in a sea of fashionistas.
  7. Coordinate with a Friend: Twinning with friend is a great way to create a cohesive and stylish look. Match your outfits with complementary colors or patterns to create a stylish duo. Why stop at coordinating with one friend when you can coordinate with all of them? Coordinate your outfits with your entire group to create a stylish and cohesive look.
  8. Wear a Co-Ord Power Suit: A power suit is a great way to ensure that you look polished and put together. If you’re feeling stuck and don’t know what to wear, remember that a go-to matching set is always a safe bet. Whether it’s a chic skirt and blazer, or a stylish two-piece suit, these outfits require minimal effort but still look stylish and put together. What is more, if you make your outfit monochrome, that is a great way to create a cohesive and stylish look. Try matching your shoes to your bag or your jewelry to your outfit. Just make sure to keep the color scheme simple and cohesive.
  9. Find Your Statement Piece: Finally, consider finding your own sartorial uniform and sticking with it. This could be a signature style or a go-to outfit formula that works for you. It could be as simple as always wearing a blazer or incorporating a certain color into every outfit. Whatever it is, finding your sartorial uniform can simplify your outfit choices and make getting dressed for Fashion Week a breeze.

As a Swiss fashion blogger and illustrator, I know firsthand the excitement that comes with Fashion Week. Fashion Week can be overwhelming, and sometimes less is more. If you’re feeling unsure about your outfit, scale back and stick to a simple, classic look with a twist. A little black dress or a tailored suit will never go out of style, add a bold red lip and you should be all good.

FAQs

  • What is the best shoe style to wear to Fashion Week? Opt for stylish sneakers or loafers, or cowboy boots instead of high heels that can cause discomfort after a few hours.
  • What should I consider when choosing an outfit for Fashion Week? Consider the event dress code, the venue, and your personal style. Always pay close attention to the invitation, as it usually reflects the theme of the event too.
  • Can I mix and match bold pieces for my Fashion Week outfit? Yes, fashion is about taking risks, and having fun. So be bold, and try out those trends you have been wanting to test out.

In conclusion, Fashion Week is the ultimate opportunity to showcase your style and make a statement. By researching the event dress code, considering the venue, and prioritizing comfort, you can ensure that you look and feel your best. Experimenting with bold colors, prints, and textures, layering for versatility, and accessorizing to elevate your look are great ways to stand out in the crowd. And don’t forget to have fun and enjoy the experience – after all, fashion month only comes around twice a year!

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Fashion Illustrations from Iconic Designers During Couture Week: A Showcase of Creativity and Artistry 

Written and illustrated by Anna Blachut

Fashion Forward: The World of Couture

As a Swiss luxury fashion blogger and fashion illustrator, I am constantly on the lookout for the latest fashion trends and inspiration. And there’s no better place to find it than at the world’s premier fashion weeks. Fashion Week is a highly anticipated event in the fashion industry, where the latest styles and trends are showcased by designers from all over the world. As a Swiss blogger and illustrator, I am particularly excited to share my thoughts on the latest fashion week events, and the ways in which they are influencing the world of fashion.

Fashion week, which takes place twice a year in major cities such as Paris, Milan, and New York, is the ultimate showcase for the latest designs and collections from the industry’s top designers. But for true fashion enthusiasts, the real highlight is couture week.

Couture week, which takes place in Paris, is a celebration of the highest level of craftsmanship and creativity in the fashion world. Designers present one-of-a-kind, hand-made garments that are created using the finest materials and techniques. It is truly a feast for the eyes and an inspiration for any fashion lover. Couture and fashion week are great opportunities to get inspired, but it’s important to remember that fashion is about expressing ourselves and our own personal style. 

Fashion is an art form that has captured the hearts and imaginations of people for centuries. From haute couture to streetwear, designers continue to push the boundaries of creativity and craftsmanship to create truly one-of-a-kind pieces. In this article, I take a closer look at the work of some of the most renowned fashion designers of our time, including Schiaparelli, Viktor and Rolf, Iris van Herpen, Valentino, Dior, and Chanel.

Fashion Illustrations and the Haute Couture Shows

Fashion illustration is an art form that captures the essence and beauty of fashion designs and haute couture shows. With its long history dating back to the 16th century, fashion illustration has played an integral role in the fashion world, showcasing the latest trends and styles to the world.

As a fashion illustrator and blogger, I have been particularly inspired by the work of designers such as Daniel Roseberry for Schiaparelli and Thierry Mugler this season, who have pushed the boundaries of what is possible in the world of fashion. Their innovative designs, and unique twist on the runway, often incorporating cutting-edge technology and futuristic materials, have been a constant source of inspiration for me in my own work as a fashion illustrator. One of the most exciting aspects of working in the fashion industry is the level of creativity that is encouraged and embraced. From the avant-garde designs of Schiaparelli to the ethereal elegance of Miss Sohee’s debut couture show in Paris, there is never a shortage of inspiration for me to draw from.

In my opinion, fashion illustration is an art form in its own right. It allows us to capture the spirit and energy of the runway, and to bring to life the designs that are presented whilst using artistic interpretation to capture the essence of the movement, fabric, and the designer’s spirit. Through my illustrations, I hope to share my passion for fashion and my admiration for the incredible designers who continue to push the boundaries of what is possible. The works of designers such as Viktor and Rolf, Iris van Herpen, Valentino, Dior, Patoi, Chanel, Jean Paul Gaultier, Schiaparelli, and Miss Sohee have consistently inspired me, and I have had the opportunity to bring my own interpretation of their designs to life through my illustrations.

I have always been enamored by the attention to detail and the intricate beauty of haute couture fashion. The level of craftsmanship and skill that goes into each garment is truly awe-inspiring, and as a fashion illustrator, it is an honor to be able to pay homage to these designers through my art. Through my illustrations, I aim to showcase the beauty, artistry, and elegance of haute couture fashion. I have taken the time to carefully study the designs of each of the aforementioned designers and have put my own unique spin on their work. My illustrations are a true reflection of my love and appreciation for the art of haute couture fashion.

As a passionate fashion illustrator and blogger, I have had the pleasure of observing and capturing the beauty and creativity of some of the most renowned haute couture fashion shows. I really enjoyed the FIDA Paris Fashion Week Couture Crits this season. It was an exciting opportunity, alongside more than 20 wonderfully talented fashion illustrators from around the world, where I drew the catwalk shows of Viktor and Rolf, Iris van Herpen, Valentino, Chanel, Jean Paul Gaultier, and Schiaparelli. 

In conclusion, my love for haute couture fashion and my passion for illustration have come together to create a unique and exciting platform for me to share my work with the world. I hope that my illustrations and writing will continue to inspire and educate those who share my passion for haute couture fashion. I hope to continue to use my platform to promote and support the fashion industry, and to inspire others to pursue their own passions and creativity.

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Milan Fashion Week: Fashion Designers to watch & Spring Summer 2023 Trends by A Stylish Story

Milan fashion week is a biannual event that takes place between January-February and then again in September-October each year. MFW occurs in the third week of Fashion Month. The fashion month of madness always opens in New York, heads then to London, next to Milan, and finally wraps up in Paris.

The Milan Fashion Week is organized by the National Chamber of Italian Fashion, Milano Moda Donna, and is one of the most anticipated fashion events of the year.

Industry insiders, VIPs, and the press all flock to the Italian fashion capital to attend exclusive events, runway shows, and fashion presentations. This said, if you happen to be in Milan city at the time of the event, there is a Fashion Hub that is open to the public, which means you can still experience the artistic and fashionable ingenuity of MFW.

Milan Fashion Week

Italians are known for their style, craftsmanship and ability to combine clothes to look impeccably chic. Famous Italian fashion brands include Prada, Loro Piana, Tods, Gucci, Alberta Ferretti, MaxMara, Fendi, Bottega Veneta and Schiaparelli. Prints and textiles are also incredibly important emblems of Italian heritage. Luxury Italian fashion brands known for this include MISSONI, Pucci and Versace.

Milan Fashion Week: ones to watch

Of course, the big names are very exciting and generate a lot of buzz and press coverage. There are also smaller and lesser-known fashion brands that present their collections. With this in mind, here is a quick breakdown of the emerging designers at Milan Fashion Week with innovation and forward-thinking fashion lines to keep an eye on: 

DHRUV KAPOOR

DHRUV KAPOOR the dreamer presentation: This Prêt-à-Porter line was founded by the Indian fashion designer Dhruv Kapoor. Think mesh sets, floor skimming flared sheer trousers and graphic, oversized athletic pieces. My favorite aspect of the new Spring Summer 2023 collection were the circular, crystal-embellished top handle mini bags.

YUME YUME

YUME YUME means “dream” in Japanese. Just like its name, the Dutch brand, founded in 2018 by Eva Korsten and Dave Hendriks present at Milan Fashion Week, offers shoes with a style that are at the same time futuristic and inspired by Japanese traditions. What is truly innovative about their footwear, is that they feature insoles and outsoles made entirely of reused materials such as recycled nylon and rubber or samples of unused products. With an environmentally conscious framework, YUME YUME uses its traditional craftsmanship to ensure sustainability in an innovative manner.

SHUTING QIU

SHUTING QIU – AS A BUTTERFLY CHASING THE SUN. Fashion forward and fun: A complex contradiction in each piece with bold prints combined with softer touches of ruffles and tulle. Colour, textures, and print combinations are all combined in a feminine yet sporty manner. Each piece in the collection is worthy of a conversation with dramatic silhouettes that stand out.

Fashion Fun Fact: The designer has collaborated with Uggs changing the soles and adding hand-sewn sequins in her capsule collection. So her work stretches to footwear as well as fashion.

What to Wear in Milan during Fashion Week?

Of course, Italy is slightly warmer and milder than its other two European counterparts where Fashion Week takes place. Paris and London are freezing and rainy by comparison and you really have to plan your outfits in terms of warmth and comfort if you want to survive there. This means that in Milan, during Fashion Week you can get away with fewer layers and really rock out the latest trends you’ve been itching to try on. In terms of Street Style, you do not need to wait for Milan Fashion Week to get inspired in the city. Simply sit outside a coffee shop in a busy street and sip an espresso whilst watching the incredibly stylish Italians trot past each one oozing more class than the last. This said Milan Street Style Trends that will be making some noise this season include:

What to Wear in Milan during Fashion Week?
  • Noughties nostalgia: 90s Grunge, think Kate Moss meets the Matrix. Everything that made the 90s what they were: Latex leather, cutouts, thin straps, platform sandals, chokers, With this trend, the return of the cool girl is well and truly here.
  • Gilded glamour: sequins, rhinestones and feathers on everything. Euphoria eye makeup is the easiest way to adopt this trend. I tried and loved it personally but “il faut oser !” You might look like your crying glitter tears but that’s the idea. It is such a fun look for an evening fashion event for example.
  • Child’s Play & Y2K are here to stay: Barrette clips, baby blue eyeshadow, lipgloss and plastic jewelry are the easiest way to hop on this trend. Think Moschino fruits, low waist jeans and cartoons – this childhood daydream is what makes this playful trend so easy to adopt.
  • Gucci Grandma: I am not sure how I can name this trend, basically imagine an incredibly stylish grandma who rocks her designer oversized glasses, costume jewelry, and couture on a daily basis. Think lacy frills, chiffon with sequins, prints on prints, ruffles, pearls, and chunky gold with gelato hues.
  • Fashion Faux Pas Made Mainstream: Lastly (and possibly most questionably) Pants paired with dresses, visible lingerie, socks with sandals – essentially all the fashion rules you can imagine, break them. In my days at art school they actually had a themed party exactly in line with this trend (talk about avant-garde!). This anti-fashion fashion in certain circumstances, can be just the look you need.

Who to follow on Social Media during fashion week

Even if you are not able to attend Fashion Week, in this digital era you can happily hop onto your preferred social media outlet and enjoy the digital version of the show. Both TikTok and Instagram are official Fashion Week partners. Many of the Fashion Houses also host live runway streaming sessions. So you can tune in no matter where you are in the world.

There are also all the behind the scenes and street styles which are fun to look at. Here are the top bloggers and fashion accounts to follow:

Who to follow on Instagram During Fashion Week

Fashion Month
New York Fashion Week
Milan Fashion Week
Paris Fashion Week

A Stylish Story pro tips for Fashion Week:

Want to know how to survive fashion month? No stranger to fashion shows, I have worked at Paris Fashion Week, and Couture Week, illustrated live at fashion shows, captured runway looks in the fashion pit as a fashion photographer and attended my fair share of fashion shows around the world as a member of the press, as an art director and a fashion influencer. With that in mind, here’s my two cents if you are headed to fashion week and want some prepping tips:

  • Mini miracles: always have a small mirror compact, a flat comb, your favourite lip product and a hair pin or two handy (easy to add into all your handbags and pretty useful for a quick pic op)
  • The holy grail: A phone charger, because there is nothing more heartbreaking than being at a show with a dead phone. This has happened to me one too many times!
  • Stomping ground: if you absolutely want to wear heels then opt for heeled boots with chunky heels, platforms also support well – you’ll thank me later.
  • Power pack: protein bars, a mini water bottle and chewing gum are going to be your best friends along with a ton of coffee.
  • Logo mania is dead: You would be very much mistaken if you’re planning to wear head to toe designer logos. Unless you are representing a designer, the majority of fashion week people wear unbranded, edgy looks rather than plastering themselves with visible logos. It’s much more of a “if you know, you know” vibe so definitely look at the design quality of what you choose to wear and avoid looking like a walking billboard for a brand.
  • Take your pills: Daflon is going to be your lifeline along with magnesium tablets in the evening.

The Future of Fashion & Italian Designers:

Last but not least, I wanted to touch upon what is next for the Fashion Industry, in particular for Italian fashion designers. With the steady shift linked to digital trends as well as interesting advancements have been adopted by some of Italy’s most loved fashion designers, such as augmented reality collections and fashion gamification.

Fashion and Web3: the Metaverse at Fashion Week

In March there was the first ever Metaverse Fashion Week and it featured luxury brands, household names and digital-native designers. The early adopters include the Italian Fashion designer Dolce & Gabbana who launched a bespoke collection of 20 looks of Metaverse wearable pieces. This season Dolce & Gabbana’s muse consisted of the the ultimate internet celebrity, the OG of social media influencers: Kim Kardashian. Other notable designers with a Metaverse presence include Hugo Boss, Gucci, Louis Vuitton, Burberry and Balenciaga. The latest addition to this list includes Vogue Business that launched their Metaverse Atelier on the 22 of September 2022. A members-only event which brings you behind the scenes and up close to view fashion at its finest.

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J’adore Dior Garden Party

J’adore by Dior Parfum d’Eau launch party in Traumgarten by Anna Blachut from A Stylish Story

In early September I was invited to attend the new Dior fragrance launch on the Swiss market. The event took place in Traumgarten Thalwil, just a short ride outside of the Zurich city center.

The event was a celebration of the new parfum d’eau.

Traumgarten actually means “dream garden” in German, and this could not be more accurate. The setting was breathtaking, with koi fish curling around the bottom of a pond, Dior goodie bags piled high on lush green bushes, and flowers, and the new Dior parfum d’eau.

Why Parfum d’eau, not eau de parfum? This is indeed the unique selling point of this new Dior fragrance. It is the first-ever water-based fragrance. It is an alcohol-free fragrance. Instead of alcohol, it is an oil-based fragrance that needs to be shaken before being applied. The new Dior fragrance is a concentration of water and flowers.

In terms of advertising and imagery, the Dior J’adore fragrance has become synonymous with the famous actress Charlize Theron. She has been the face of numerous of the J’adore fragrance campaigns (and before her, Carmen Kass in the 90s). Charlize Theron continues to star in the international campaign launch for the new J’adore Parfum d’eau. But did you know that there will be local digital stars for this Dior Parfum launch? Earlier in the day, the Traumgarten served as a backdrop for the upcoming Dior digital campaign for the perfume in the Swiss market. They shot the most stunning images of the beautiful Swiss influencers Anna Maradan, Elvira Legrand, Lisa Starchak, Sindi Arifi, and Svenja Elena Steness.

The evening event started at 6, there was a garden quiz with prizes to win, delicious food and on each table, there was a white bouquet of Dior flowers along with the new J’adore Parfum d’eau for guests to sample. There was also a pop-up booth with makeup where you could try out the latest Dior Makeup collections with the help of professional makeup artists. There were also several backdrops where you could take your picture including a super fun photo booth, which I loved. Later on, there was a full official presentation of the new Dior fragrance along with a speech from the heads of the markets in the evening.

The theme of the evening reflected the new look of the Parfum d’Eau’s opaque white bottle with its elegant gold neck – the Dress Code was white with a touch of gold. For the event, I wore a Miu Miu white dress with a delicate bow detail along with a cream white tweed blazer, threaded with gold and embellished with a pearl trim. In terms of shoes, I wore a pair of white loafers with gold details. This is because we had been asked to wear comfortable shoes, this is because the garden setting meant that heels would be a tad more complex, and I am so happy I had flat shoes as it allowed me to explore the garden fully. For the event, I had done my makeup using only Dior products. In terms of the look, I did a soft glam look inspired by Lily-Rose Depp’s MET Gala makeup from 2019, so iconic and elegant.

The event was a wonderful moment, and I am so thankful to have been invited. Not to mention because when I was an illustration design student at The University of Edinburgh, my dissertation thesis was in fact on Dior and the iconic perfume ads created by the famous Franco-Italian fashion illustrator René Gruau. In this way, Dior will always truly hold a special place in my heart.