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Why Paris Fashion Week is the most important event of the year?

Anna Blachut from A Stylish Story

Introduction: What is Paris Fashion Week?

Paris Fashion Week is a series of fashion shows, designer presentations and events that takes place twice a year. It is held semiannually in Paris, France with spring/summer and autumn/winter events. There is also Couture Week and several designers also create capsule and resort collections during the year.

SECTION 2: Why is Paris Fashion Week important?

Paris Fashion Week is one of the most important events in the Fashion Industry. It concludes the “Fashion Month” which takes place across the 4 main fashion capitals: New York, London, Milan and Paris. Fashion Week is a way for brands to present their new collections to fashion buyers, editors and critics. It is a key moment for fashion creators to connect during the fashion month that takes place twice a year.

SECTION 3: The History of PFW

Paris is the capital of France, hailed for its architecture, gastronomy, culture, history and of course, fashion. The Paris Fashion Week is actually longer than a week, it usually lasts between 10 to 12 days.

The first official Paris Fashion Week took place in October 1973, with the formation of the Fédération Française de la Couture. It was called the Battle of Versailles Fashion Show. The event was a cultural fundraiser that aimed to help restore the iconic French landmark: The Palace of Versailles. The show included iconic designers who still host their own fashion shows today each season during Fashion Month. The most recognisable names at The Battle of Versailles Fashion Show included designs from Yves Saint Laurent, Emanuel Ungaro, Christian Dior, Pierre Cardin and Hubert de Givenchy and Oscar de la Renta.

Between the very first Fashion Show in Paris, a multitude of iconic fashion moments took place during Paris Fashion Week. From Karl Lagerfeld’s otherworldly Chanel shows to Alexander McQueen’s performance pieces. Fast forward to today, at Paris’s shows are more dramatic than ever, a spray-painted Bella Hadid at Coperni for SS23 is living proof that fashion shows remain well and truly performance pieces.

Today, The Fédération de la haute couture et de la mode (FHCM) is the governing body for the French fashion industry. The Federation contributes to consolidating Paris’ role as the world capital of fashion, in particular through the Paris Fashion Week® that it coordinates. La Fédération de la Haute Couture et de la Mode is a group of French fashion industry associations created in 1973. It brings together fashion brands that focus on creativity and cultural development.

SECTION 4: What makes Paris Fashion Week so special?

What you need to know in a nutshell: It is called a fashion show because that is exactly what it is: a blend of theatrical performances and sartorial style. With festoons of fabric fluttering by, air kisses between guests, and flashes of cameras at every turn. With the digital age advancing rapidly, both Instagram and TikTok are official partners of Paris Fashion Week. Today, with the selfie era in full swing, the fabulous, flamboyant style can be seen both from the runway and nestled on the front rows of fashion shows. Paris Fashion Week is the epitome of Parisian drama at its finest.

This year it ran from the 26th of September to the 4th of October 2022. It presented the new collections for spring-summer 2023. In total there were 105 brands, of which 64 physical shows and 41 presentations.

The most iconic fashion houses present their new collections at the Fashion Week in Paris, it is one of the most important events of the year for the industry. Then key appearances on the calendar include: Saint Laurent, Christian Dior, Balenciaga, Valentino, Givenchy, Loewe, Az factory, Gianbattista Valli, Stella McCartney, and this season’s unforgettable Coperni fashion show performance staring Bella Hadid. Iconic fashion brands whose shows are a must, are those of Chanel, Miu Miu and Louis Vuitton, which closed the week (and the Fashion Month) on the last day.

Two of the most anticipated fashion shows of this season that had their first debut on the PFW calendar, where the Victoria Beckham and Zimmermann fashion shows. Presenting for the first time in Paris during the Fashion Month is a huge honour for fashion designers because Paris is such a historical and iconic location for fashion.

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The top 10 reasons to visit Chedi Andermatt in the summer

How to make the most of your stay at the Chedi Andermatt by A Stylish Story

The Swiss Alps are a breathtaking destination for a summer getaway, and there’s no better place to stay than the luxurious Chedi Andermatt. This five-star hotel, designed by minimalist architect Jean-Michel Gathy, is part of the elite GHM group and offers an unforgettable hospitality experience.

The Chedi Andermatt is known for its Asian simplicity in the Alps, with Asian-inspired decor and an excellent Japanese restaurant. Located in the Urseren Valley and surrounded by natural beauty, the hotel is a haven for travelers looking to recharge their batteries. It’s no surprise that the Chedi Andermatt is a proud member of General Hotel Management, Leading Hotels of the World, and Swiss Deluxe Hotels.

The rooms at the Chedi Andermatt are spacious and beautifully decorated, with large balconies overlooking the outdoor pool and the stunning Swiss mountains. The bathrooms are fully equipped with top-quality amenities and the beds are comfortable and inviting.

But the Chedi Andermatt isn’t just about the luxurious accommodations. The hotel also offers a variety of activities and amenities for guests to enjoy. The outdoor pool is the perfect place to cool off on a hot summer day, and the hotel’s spa offers a variety of treatments to help guests relax and rejuvenate.

There are also plenty of opportunities to explore the great outdoors at the Chedi Andermatt. The hotel is located in the heart of the Swiss Alps, making it the perfect base for hiking and mountain picnics. And for those looking for a more leisurely pace, the hotel offers guided tours of the surrounding area.

When it comes to dining, the Chedi Andermatt doesn’t disappoint. The hotel’s Japanese restaurant serves delicious, authentic cuisine, and there are also a variety of other dining options to choose from.

Overall, the Chedi Andermatt is the perfect place to spend a summer getaway in the Swiss Alps. With luxurious accommodations, a variety of activities and amenities, and excellent dining options, it’s an unforgettable experience that should not be missed.

But what are the top 10 reasons to visit the Chedi Andermatt in the summer? Here are just a few:

  • 1. The stunning location in the Swiss Alps: The Chedi Andermatt is located in the heart of the breathtaking Urseren Valley, surrounded by natural beauty.
  • 2. Luxurious accommodations: The rooms at the Chedi Andermatt are spacious, beautifully decorated, and equipped with top-quality amenities.
  • 3. A variety of activities and amenities: From the outdoor pool to the spa to guided tours of the surrounding area, there’s something for everyone at the Chedi Andermatt.
  • 4. Excellent dining options: The hotel’s Japanese restaurant serves authentic cuisine, and there are also a variety of other dining options to choose from.
  • 5. A peaceful and relaxing atmosphere: The Chedi Andermatt is the perfect place to recharge your batteries and escape the stresses of everyday life.
  • 6. The opportunity to explore the great outdoors: The Swiss Alps are a paradise for hikers and race car drivers, and the Chedi Andermatt is the perfect base for exploring the surrounding area.
  • 7. A unique and unforgettable experience: The Chedi Andermatt is unlike any other hotel, with its Asian simplicity in the Alps and luxurious amenities.
  • 8. The chance to indulge in a luxury wellness retreat: The hotel’s spa offers a variety of treatments to help guests relax and rejuvenate.
  • 9. The opportunity to experience Swiss culture: Andermatt has been a popular destination for the bourgeoisie since the early 19th century, and the Chedi Andermatt is the perfect place to experience Swiss culture and luxury.
  • 10. The chance to make lasting memories: Whether you’re exploring the great outdoors or relaxing at the hotel, the Chedi Andermatt is the perfect place to create lasting memories of your summer getaway.

Why the Chedi Andermatt is the best luxury hotel in Switzerland.

How to enjoy the Swiss Alps as a luxury traveler.

Spending the summer in the Swiss Alps is an unexpected yet extremely peaceful way of recharging one’s batteries. This is why the Hôtel Chedi Andermatt is a hidden gem for those looking for a unique and peaceful ambiance. The luxury 5-star deluxe resort oozes Asian zen with alpine chic.

This summer, I was invited to one of the most luxurious hotels in Switzerland, the legendary Chedi Hotel in Andermatt. Along with Bella, we enjoyed a summer Swiss alpine experience at their stunning resort.

About Andermatt & The Chedi Andermatt Hotel

The Chedi Andermatt was designed by the minimalist architect: Jean-Michel Gathy. This luxury five-star hotel is part of the elite GHM group of hotels and is one of the most carefully curated hospitality experiences I have had. Indeed, the Swiss Alps is certainly an unexpected destination for the summer one might say – given that it is such a hot spot in the winter months. However, with the heatwave that ran through all of Europe this summer, it was the perfect place to get away from the city swelter and reconnect with nature. What is more, did you know that the enchanting winter wonderland of Andermatt has been the chosen destination for the bourgeoisie since the early 19th century? Today it is most known for The Chedi Andermatt Hotel. This luxurious hotel draws in a flurry of international visitors regardless of the season. Every year Andermatt shrugs off its snowy white coat and the sun streams down the picturesque village. In the summer months, the Chedi Andermatt becomes a playground for exotic car tours, and hiking enthusiasts with a penchant for delicious dining experiences as well as being the ideal place for a luxury wellness retreat.

The hospitality of the Chedi Andermatt revolves around the following statement: Asian Simplicity in the Alps. The Chedi is in fact an alternative term for a Buddhist stupa, mainly used in Thailand. The name underlines the Asian influence that is omnipresent throughout the hotel. With the dark paneled wood, excellent Japanese restaurant, and Asian-inspired decor.

Surrounded by the natural beauty of the Urseren Valley, situated in the Swiss Alps, dark panels of wood soar up to the sky and form a huge complex known as the Chedi Andermatt. It is a captivating five-star escape in the breathtaking Swiss Alps. The hotel’s Egyptian owner, Samih Sawiris, has created world-class accommodations, services, and amenities for his hotel guests. This architectural gem and prestigious hotel are one of the most ideal destinations in Switzerland for travelers who want to recharge their batteries.

The Chedi Andermatt opened in December 2013 and is part of the General Hotel Management Group (GHM). It is the group’s first resort in Europe and is situated in the Urseren Valley in the heart of the Swiss Alps.

This was a truly magical experience in terms of wellness and gastronomy. I highly recommend the Chedi Andermatt as a hotel to stay in if you are looking for a little rest and relaxation, and are in search of an exceptional level of Swiss luxury hospitality. As the Chedi Andermatt is a proud member of General Hotel Management, Leading Hotels of the World, and Swiss Deluxe Hotels.

About the Hotel Rooms at the Chedi Andermatt

The room we got was beautifully decorated, very spacious, and had a large balcony overlooking the outdoor pool, set against a beautiful backdrop of the Swiss mountains. I loved the huge bathroom which was fully equipped with my favorite Acqua di parma beauty lotions and potions. I really liked the rain shower and deep soaking bathtub. Indeed, each of the hotel rooms comes with a balcony, a Bose surround sound system, and a flat-screen TV with on-demand movies (we watched Crazy Rich Asians to keep in theme with the hotel).

There are serval types of Room Categories available at the Chedi Andermatt, including:

  • Deluxe Room
  • Grand Deluxe Room
  • Junior Deluxe Suite
  • Deluxe Suite
  • Grand Deluxe Suite
  • Gemsstock Suite
  • Furka Suite
  • Gotthard Suite (which is the most prestigious category at The Chedi Andermatt. It stretches across 330 square meters and includes its own Private Spa with a Steam bath, Jacuzzi, and Sauna as well as a private wine cabinet)

The whole room that we stayed in at the Chedi Andermatt Hotel was “connected” and you could program the lighting, the fireplace, room temperature, etc all from a single iPad. What’s more, a little welcome package was waiting in the room along with a handwritten note (which always makes it so much more special). The gifts were carefully placed on the low table which was decorated with super soft floor pillows – adding an Asian aesthetic to the dark wooden chalet. This was one of my favorite spots in the room. I also loved the walk-in wardrobe which I immediately filled with my chalet chic attire. We freshened up after unpacking and headed down to the hotel lobby for the Chedi Afternoon Tea experience.

The Chedi Afternoon Tea at the Chedi Andermatt

We had the traditional Afternoon Tea on the ground floor of the Chedi Hotel. It was such a cozy setting, despite the size of the hotel. We selected a soft plush daybed and settled into the ambient space to enjoy the Chedi’s signature afternoon tea. It arrived on a beautiful silver 3-tier cake stand which was laden with stacks of sandwiches, delicious pastries, as well as an array of local delicacies. Depending on the guest’s preferences, the hotel’s afternoon tea can also be swapped for champagne as the bar is stocked with a range of Taittinger champagnes to choose from. I enjoyed a glass of Champagne Taittinger Rosé as well as a fragrant pot of tea from Dammann Frères. If Afternoon Tea is not your scene, there is also a cigar room for gentlemen to enjoy. It is also an ideal location if one is looking for a more private area to conduct their business exchanges, for example. Indeed, The Cigar Library at the Chedi Andermatt Hotel holds the world’s largest variety of cigars in the hotel industry (with over 800 different types of cigars from sixteen countries).

About the Chedi Andermatt Luxury Spa, Hydrotherapy & Pools

Our next stop in the hotel was The Spa and Health Club. I must say, this was one of my favorite aspects of the Chedi Hotel. It is based on a holistic concept and is spread over two floors. There is a beautiful 34-meter interior pool which I did serval laps of before dipping into the heated outdoor pool. I loved the 12-meter outdoor pool as I could gently relax whilst listening to the twittering of birds that swirled around the stunning alpine valley, punctuated by helicopters flying overhead. It was pure bliss and really allowed me to feel replenished and renewed.

The Spa is also equipped with a Tibetan Relaxation Lounge that offers an assortment of Far Eastern treatments customized to suit your personal needs. The Chedi Andermatt also has its own private Health Club filled with the latest TechnoGym equipment. Personal trainers are also available for individual coaching. They also offer both private and group classes including yoga and Pilates.

The Chedi Cocktail Bar & Tasting Experience

In the evening I slipped into a long slinky dress and a pair of heels before heading down to the Chedi cocktail bar. This bar actually won the Best Hotel Bar at the SWISS BAR AWARDS 2021. With around 500 different spirit items, including limited liquid editions, regional gins, and fruit brandies from renowned Swiss distilleries, you are sure to find the perfect beverage adapted to your palette. What is more, they offer both signature drinks and non-alcoholic drinks, and this includes non-alcoholic cocktails as well as wine. I loved how relaxing yet luxurious the setting was. With several circular fireplaces, soft leather sofas dotted with soft pillows, and a full-service bar in dark wood. We then enjoyed a delicious 3-course meal complete with a wine flight selection best suited to each dish.

The Luxury Pit Stop Experience in a Morgan 4/4 and a Scenic Picnic in Andermatt Valley with The Chedi Hotel.

A true 007 Bond Girl adventure: during my stay at the Chedi Andermatt Hotel I really had the feeling of being on set for a James Bond film. Indeed, if you are a fan of James Bond, fast cars, fine wine, and dining, then this is the hotel for you. Why James Bond, you ask? Well, the iconic car chase from the James Bond Goldfinger was filmed in Andermatt itself. Indeed, the Chedi Andermatt Hotel pays tribute to this historic moment in cinema in the summer months by offering its guests a unique 007 experience known as the Luxury Pit Stop. The Chedi hotel organized a fantastic Luxury Pit Stop experience for me and Bella, and we had the most marvelous time. We tucked ourselves into the beautiful Vintage 4×4 Morgan and rode up into the mountains. It was truly like being on the set of an old movie and I adored every second of it! This experience is only available during the summer months, and I really recommend it. Indeed, you can also have the option at the hotel to have a picnic with the experience as well. This is what we did, we drove up and then set up our little picnic that was previously prepared by the hotel staff beforehand. Then once we had found the perfect spot, we took the little wicker picnic basket and blanket up with us and set up the picnic, and enjoyed a delicious late lunch against the stunning backdrop of the Urseren Valley. Complete with delicious spring rolls, fresh sandwiches, and delicious desserts.

In Conclusion

In total at the Chedi Andermatt, there are 123 elegant rooms and suites, five outstanding restaurants and bars, a modern Health Club, and an exceptional spa area. You really are spoilt for choice and pampered in terms of culinary experiences. This said, my personal favorite aspects of the Chedi Andermatt were:

⁃ The exceedingly professional, helpful, and polite staff (especially Chris who helped us set up the picnic in the perfect spot tucked away on a hillside that overlooked the valley).

⁃ The tranquility of the outdoor heated pool area. Possibly the most serene and connected to nature that I have felt in a long time.

⁃ The balcony area with a stunning view from the 6th floor.

⁃ The Morgan 4/4 Luxury pit stop experience, was truly unforgettable.

⁃ The gastronomical aspect: from the wine flight to the Asian delights, the endless choices in the morning at the breakfast buffets to the cheese room, it was a real strong point of the hotel stay.

As you can see, the Chedi Andermatt is the perfect place to visit in the summer. With its stunning location in the Swiss Alps, luxurious accommodations, and variety of activities and amenities, it’s an unforgettable experience that you won’t want to miss. So why not book your stay at the Chedi Andermatt today and start planning your summer getaway in the Swiss Alps?

The other Chedi Hotels in the world are:

  • The Chedi Hotel & Residences, Luštica Bay, Montenegro
  • The Chedi Al Bait, Sharjah, UAE
  • The Chedi Muscat, Oman

Useful Information

The Location:

The Chedi Andermatt

Gotthardstrasse 4,

6490 Andermatt, Switzerland

Contact Details:

Distances

125km/80mi from Zurich Airport

200km/120mi from Malpensa Airport

184km/114mi from Milan Airport

0.1km from Rail Station.

The Chedi Andermatt: An unforgettable experience and a must-visit holiday mountain resort in the Alps by Anna Blachut from A Stylish Story

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Silver Leather & Half-Moons: Paris Fashion Week Day 3 with Marine Serre and Barbara Bui in Le Marais

The edgy insiders of Paris Fashion Week

Our last fashion presentations at Paris Fashion Week were all in Le Marais. This is a very hip area of Paris – a neighborhood filled with free-spirited artists, where the cool cats of the city reside.

The last day in Paris was absolutely freezing with an icy wind cutting through the streets. We would be out and about most of the day so I forfeited heels and opted for my almond-colored Hogan sneakers. I paired them with forest green palazzo trousers, a silk green shirt, and my trusted bottle green trench coat. Topping off the look with a black bucket hat. After seeing just how cold it was outside I decided to add an extra layer under the coat – a checkered blazer from Coster Copenhagen. This said, I actually ended up purchasing an oversized green hoodie in Uniqulo from the menswear halfway through the day because I was absolutely frozen. The art of layering on another level here as I had 2 jackets on, a hoodie and a silk blouse. My fashion freezing solutions aside, let’s talk about the last day’s presentations and designers.

About the Marine Serre Hard Drive Exhibition

First, we headed to the Marine Serre’s Hard Drive exhibition with Lafayette Anticipations (which is the Foundation Galleries Lafayette’s contemporary art center). For those who don’t know, the Galleries Lafayette is one of France’s most prestigious fashion department stores.

As we were staying in the 16th Arrondissement, and all our appointments that day were in the 3th or 4th arrondissement, it was a little too far to go on foot – so we hopped in a cab and headed to our first appointment in Le Marais. The Marine Serre Hard Drive exhibit was an exclusive 2-day exhibition that took place on our last day of Paris Fashion Week. Tucked away in the streets of Le Marais in Paris, the two-day exhibition was spread across 3 sprawling warehouse floors. Each of the floors had a specific theme linked intrinsically to the brand Marine Serre.

The first floor focused on Marine Serre’s pioneering production methods for their collections. With on-site team members creating the pieces from up-cycled textiles such as denim and tartan into unique pieces. It was really nice as we were able to speak with the team and understand their process for the different pieces.

Then you could head up to the second floor which presented the pieces an immersive environment. By that, I mean to say that multiple mannequins were placed in instillations pieces and fully dressed in the new Marine Serre collection. This reflected the different elements that make up the crux of the collection.

There were walls lined with wooden desks mounted with glass that also showed the process of upcycling for the Marine Serre jewelry pieces. Taking a single fork and moulding it into a unique piece of jewelry.

The new Marine Serre AW22 collection was made from up-cycled materials to create edgy ready-to-wear pieces for both men and women. The fashion collection featured the brand’s iconic half moon with panels of tartan, denim and Toile de Jouy. Contrasting classic fabrics with sharp silhouettes and punk elements.

Last but not least, there was a staircase that led up to the third floor. This was the final room of the Hard Drive exhibition. It showcased a series of Marine Serre’s original artwork paintings that reinterpreted iconic 15th and 16th-century Dutch oil paintings, incorporating the AW22 pieces that we had just seen on the floors before.

When exiting the Marine Serre Hard Drive exhibition, you could go to their Pop Up store. Here you could purchase fashion pieces from the fashion designer. Another extremely creative and unique aspect of thr pop-up was that Marine Serre offered visitors the opportunity to reinvent their own favorite items (anything fabric-based) with a screen print of the brand‘s signature half-moon logo. The line was very long for this unique opportunity and whilst waiting one could admire the beautiful selection of Marine Sere’s ready-to-wear & accessories available as well as a curated selection of books, vinyls, and objects.

Barbara Bui: The Epitome of the French Rock Chic

We stopped for a spot of lunch and then we headed to our next presentation: Barbara Bui. This is a purely Parisian fashion brand that totally captures the essence of the rock chic in each of their pieces. I first discovered the brand when I was in my early 20s, whilst working at Bongenie Grieder as their Art Director and Social Media Coordinator. It was THE bestseller at the Swiss luxury department store when it came to leather jackets. And of course, the piece which stole my heart this season was a stunning silver cropped leather motorcycle jacket. The collection’s key colors were bright and bold: sunflower yellow, royal purple, and blue.

Conclusion

The last day of Paris Fashion Week included edgier, cool girl brands such as the rock chic icon Barbara Bui and the urban aesthetic niche of Marine Serre.

Overall the whole trip was an amazing experience and I absolutely adored it. I cannot wait to head back this September for the Spring Summer 2023 collections.

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Glam Goodies of October

Anna Swiss Mermaid Beauty Goodies

As the month draws to a close, I wanted to share my absolute favorite finds from this month including skincare, beauty and fragrance.

This year the seasons shifted quite suddenly here in Geneva. With the drastic drop in temperature, skincare takes on another level of importance. So I have been using the Valmont Prime Renewing Pack Mask. I was pleasantly surprised by just how well it works! It’s truly remarkable especially as my skin gets more sensitive with the cold. This Valmont mask treats signs of fatigue, tightens pores and tones your skin. What’s more there are three different ways you can use it:

1. As quick pick-me-up, by applying it as a 20-minute mask on clean skin.

2. You can also massage it into the skin every morning for 3 minutes.

3. For a more intense treatment when you have really tired skin, you can leave it on to work all night long.

Anna Swiss Mermaid Beauty Goodies2

In the mornings, I have also been using the Dior Forever & Ever Primer. It’s a great makeup base that enhances foundation application and improves hold. This is especially needed with all the mask wearing…I also switched up my foundation for something a bit lighter, opting for Dior’s Forever Extreme Control powder instead of a liquid formula. Applying a very fine layer over the entire face in the morning after using Dior‘s Forever Skin Correct concealer around my nose and under my eyes.

I’ve also been obsessed with the Lush highlighter “Feeling Young” this month. It’s got an almost holographic finish to it. I love applying it onto the high points of my face for a dewy, fresh finish.

My next goodie is actually a perfume, this year has not been kind on my perfume collection. I have broken over 5 bottles by accident including my beloved Tom Ford Black Orchid. So with this in mind I have been trying to be extra careful with my latest perfume: Un Jardin sur le Toît by Hermès. It is the fourth installment in the Les Jardins series launched in 2011. The collection has expanded from the original four scents and most recently, this summer 2020, launched Un Jardin sur la Lagune. For me, Un Jardin sur le Toît is a fresh scent takes me back to late evenings in Pairs when I studied art there. Interestingly, the scent itself is inspired by the luxurious secret garden located on the rooftop of Hermès’ headquarters building at 24 Rue Faubourg Saint-Honore in Paris.

Another amazing gem I have been using this month is the Rouge Hermès lipstick. I have never had such a luxurious experience when purchasing a beauty product. When I got it, my initial idea was to make it my go to handbag lipstick. I selected a rose nude. It’s texture, as fine as it is rich, delivers vibrant, long-lasting color. Designed by Pierre Hardy, the packaging is so elegant and is actually refillable. The Rouge Hermès lipstick comes in its own protective canvas pouch and it’s own iconic little orange box. What is more the success of this initial beauty product launch has led Hermès to rollout a whole range. Needless to say, I am very excited!

Want more beauty and makeup ideas? Click here!

Anna Swiss Mermaid Beauty Goodies3
Anna Swiss Mermaid Beauty Goodies4