Why Paris Fashion Week is the most important event of the year?

Anna Blachut from A Stylish Story

Introduction: What is Paris Fashion Week?

Paris Fashion Week is a series of fashion shows, designer presentations and events that takes place twice a year. It is held semiannually in Paris, France with spring/summer and autumn/winter events. There is also Couture Week and several designers also create capsule and resort collections during the year.

SECTION 2: Why is Paris Fashion Week important?

Paris Fashion Week is one of the most important events in the Fashion Industry. It concludes the “Fashion Month” which takes place across the 4 main fashion capitals: New York, London, Milan and Paris. Fashion Week is a way for brands to present their new collections to fashion buyers, editors and critics. It is a key moment for fashion creators to connect during the fashion month that takes place twice a year.

SECTION 3: The History of PFW

Paris is the capital of France, hailed for its architecture, gastronomy, culture, history and of course, fashion. The Paris Fashion Week is actually longer than a week, it usually lasts between 10 to 12 days.

The first official Paris Fashion Week took place in October 1973, with the formation of the Fédération Française de la Couture. It was called the Battle of Versailles Fashion Show. The event was a cultural fundraiser that aimed to help restore the iconic French landmark: The Palace of Versailles. The show included iconic designers who still host their own fashion shows today each season during Fashion Month. The most recognisable names at The Battle of Versailles Fashion Show included designs from Yves Saint Laurent, Emanuel Ungaro, Christian Dior, Pierre Cardin and Hubert de Givenchy and Oscar de la Renta.

Between the very first Fashion Show in Paris, a multitude of iconic fashion moments took place during Paris Fashion Week. From Karl Lagerfeld’s otherworldly Chanel shows to Alexander McQueen’s performance pieces. Fast forward to today, at Paris’s shows are more dramatic than ever, a spray-painted Bella Hadid at Coperni for SS23 is living proof that fashion shows remain well and truly performance pieces.

Today, The Fédération de la haute couture et de la mode (FHCM) is the governing body for the French fashion industry. The Federation contributes to consolidating Paris’ role as the world capital of fashion, in particular through the Paris Fashion Week® that it coordinates. La Fédération de la Haute Couture et de la Mode is a group of French fashion industry associations created in 1973. It brings together fashion brands that focus on creativity and cultural development.

SECTION 4: What makes Paris Fashion Week so special?

What you need to know in a nutshell: It is called a fashion show because that is exactly what it is: a blend of theatrical performances and sartorial style. With festoons of fabric fluttering by, air kisses between guests, and flashes of cameras at every turn. With the digital age advancing rapidly, both Instagram and TikTok are official partners of Paris Fashion Week. Today, with the selfie era in full swing, the fabulous, flamboyant style can be seen both from the runway and nestled on the front rows of fashion shows. Paris Fashion Week is the epitome of Parisian drama at its finest.

This year it ran from the 26th of September to the 4th of October 2022. It presented the new collections for spring-summer 2023. In total there were 105 brands, of which 64 physical shows and 41 presentations.

The most iconic fashion houses present their new collections at the Fashion Week in Paris, it is one of the most important events of the year for the industry. Then key appearances on the calendar include: Saint Laurent, Christian Dior, Balenciaga, Valentino, Givenchy, Loewe, Az factory, Gianbattista Valli, Stella McCartney, and this season’s unforgettable Coperni fashion show performance staring Bella Hadid. Iconic fashion brands whose shows are a must, are those of Chanel, Miu Miu and Louis Vuitton, which closed the week (and the Fashion Month) on the last day.

Two of the most anticipated fashion shows of this season that had their first debut on the PFW calendar, where the Victoria Beckham and Zimmermann fashion shows. Presenting for the first time in Paris during the Fashion Month is a huge honour for fashion designers because Paris is such a historical and iconic location for fashion.

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