Tag: Swiss fashion blog

Posted on by — Leave a comment

Will you be my Valentine? 4 Date Night Outfit Ideas

Valentine’s Day is fast approaching. So I wanted to share with you 4 easy, fashion-forward date night outfits to wear on this romantic day…

Outfit ideas for Valentine’s Day can be tricky. While there’s no one-size-fits-all solution to what you should wear, there are some fashion guidelines when it comes to combining clothes, especially for a romantic date. The key is to find an outfit that you love, feel comfortable in, and also flatters your figure. Give yourself the boost of confidence you need with an outfit that will make you feel effortlessly at ease all evening.

So here are 4 head-to-toe Valentine’s Day outfit ideas to help you plan out your look, no matter what you have on your agenda. What is more, you can put together a sweet yet sexy look which you probably already have in your wardrobe.

So, whether you want to have the perfect look for date night with your significant other or a cute night in with the girls, here are my 4 favorite date night looks for Valentine’s Day 2021:

  • The Blazer Dress Look

Sophisticated, a well-tailored blazer dress Is fun yet formal enough to look polished for an evening. It is understatedly sexy and ever so flattering on every figure. It’s a bit of a blank canvas, so you can really play with accessories. You can add a pop of color with a pair of brightly colored heels or glam it up with statement jewels. Versatile, you can layer a pretty lace cami underneath or paired with high boots or a statement pair of glittery boot heels

  • The Dressy Denim Look

This is a bit of a K.I.S.S. Look (keep it simple stupid) – effortlessly chic and is super easy to create. You more than definitely have in your wardrobe. Dress up your jeans: All you need is a white shirt, blue jeans and a bold pair of red high heels. Simple, sexy, and timeless, it’s an easy look that takes you from day to night. Top off the outfit with luxe accessories, like a chunky, statement necklace or earrings.

  • The Classic LBD Look

A little black dress is a go-to romantic night outfit. You can make it cute or sexy depending on the cut and length of the dress. An iconic look that is ideal for an evening date, you can finish the look with a pair of simple gold hoops.

  • The Lady in Red Look

This is the most daring of the four Valentine’s Day date night ideas. It’s really for a special occasion and if you want to get amp up that “wow” factor. Instantly eye-catching, I love red for date night. It instantly makes a strong statement.

SHOP THE LOOKS:

[show_shopthepost_widget id=”4363636″]

Valentine’s Day Date-Night Outfits Tips:

  • Plan your date-night outfit based on the activity involved and its location.
  • Always opt for sophisticated and structured styles for formal dates and relaxed silhouettes for more casual occasions.
  • Contrast and ensure a balance: with masculine pieces, such as a leather jacket or pants, add more feminine elements, such as high heels or a ruffled top to the outfit.
  • Be sure that you’re comfortable with what you wear.
  • Express your personality through the details of your clothes, be it glam glitter, ladylike lace, or cool girl studs.

Whether you’re awaiting an array of flowers, chocolates, love letters, a girly night in, a delicious dinner, or who knows, perhaps a romantic getaway and a shower of gifts too – stay true to your style and on top of your game with these easy outfit ideas.

Whatever your plans, I hope you have a fantastic time filled with love and fun.

Wishing you a wonderful and very happy Valentine’s Day!

Posted on by — 1 Comment

5 Fashion Facts about Gucci

Innovative, iconic and eccentric, Gucci is the Italian, luxury fashion house based in Florence.

Under the romantic and eclectic direction of Alessandro Michele, Gucci is redefining luxury for the 21st century. Founded in 1921, Gucci represents the pinnacle of Italian craftsmanship. Today part of the Kering Group, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity.

So here are 5 fun facts for fashion fanatics who are fans of Gucci.

  1. The GG logo: First up, the iconic, double G logo stands for Gucci Gucci. He founded the famous fashion house in 1921, however this GG logo was not created by Gucci himself. It was actually designed in 1960 to honor him after his death.
  2. Fashion Jean-ious: Secondly, did you know that in 1998 Gucci’s “Genius Jeans” entered the Guinness World Records as the most expensive pair of jeans in the world!? They were valued at a whopping $3,134. A record that was only broken in 2005 when Levis sold a pair of jeans for $60,000 at auction.
  3. Christie’s x Gucci: Speaking of auctions, back in 2010, Gucci teamed up with the auction house Christie’s to launch the Gucci Collector. A unique service where team of experts would offer an appraisal of your vintage Gucci items online. It was the first Gucci-certified online destination and became an online hub for Gucci collectors from all over the world.
  4. The Gucci Garden: This set the scene for the Gucci Museo which opened in 2011 in the heart of Florence. It is also known as the Gucci Garden and even has its own library, cafe and of course it’s own boutique.
  5. Alessandro Ascends: In 2015, Alessandro Michele took over as creative director of the brand. He totally revolutionized the Italian fashion house. Juxtaposing his maximalist aesthetic with geek chic. Right up until today he continues to incorporated unexpected materials and create uncommon beauty in each and every Gucci collection.
Posted on by — Leave a comment

Swiss Influencer Feature – January 2020

Swiss Influencer Features Anna Swiss Mermaid.

I am super happy to share this new feature with you.

The Swiss Influencer website is a community dedicated to Swiss content creators.

Read the full AnnaSwissMermaid feature here.

Posted on by — Leave a comment

Geneva Tourism Feature – December 2020

I am super excited and proud to share this project with you. I was selected to be part of the Geneva Insiders on the official Geneva Tourism website.

Read the full feature article for the Geneva Locals article here.

SWISS INFLUENCER ANNA SWISS MERMAID GENEVA TOURISM
Posted on by — Leave a comment

Layers of luxury with Princess goes Hollywood

It seems that the winter weather in Switzerland is getting glacial to say the least! I was up in Verbier over Christmas and when I returned to Geneva the temperature just dropped. There was such a gorgeous layer of snow over the city this morning. This is extremely pretty but in terms of fashion, it can be quite a challenge to stay stylish. Layers of sumptuous cashmere sweaters have been helping me survive the biting cold at the moment. This is why I wanted to share with you a couple of looks to keep warm and cozy.

What’s more, I always feel rather flat after Christmas and New Year’s are over. So I wanted to share some fun fashion looks to keep your spirits up even when the weather is not on its best behavior.

Firstly let’s face it, in Geneva and most of Europe, chances are your winter outfit is made up of mostly all-black. But there is a way to keep that part of your winter wardrobe and still switch it up a bit. I’m talking of course of duo-tone looks. For example, mix up your mostly black looks with a bit of navy blue, dark red, silver-grey, or a touch of green. It still looks pulled together and you can continue to wear your usual black. With this in mind, let’s look at my first outfit…

Double Trouble: Burgundy & Black

I am absolutely in love with this two-toned velvet pleated skirt from Princess Goes Hollywood. It can be dressed down or up depending on the occasion, as I also styled it for a party look in this post here.

For a casual day look, I layered the long skirt under a black knitted cardigan also from Princess Goes Hollywood. It’s like a bit of a sexy grandma look as cardigans always have that connotation. So adding heels is a must. I chose some with a bit of a patent crocodile to contrast with the soft and comfy aspect of the top half of the look. Punctuating the look with a luxury Louis Vuitton Monogram Canvas Pochette Métis (borrowed from the stylish fashionista and friend, Miss Xenia).

SHOP THE LOOK

[show_shopthepost_widget id=”4333477″]

The next tip I want to share with you is for more adventurous fashion daredevils. The idea is to mix and juxtapose your evening accessories with everyday outfits. A soft, cozy sweater paired with statement earrings. Or else a pair of everyday jeans and stiletto heels. A sweatshirt with a luxury, monogrammed brooch pinned on it. You get the idea. The options are endless and ever so fun!

Cast a Wide Knit: Day meets Night

Here I played with proportions and mixed daywear with evening accessories. Flared jeans and an oversized fluffy jumper from Princess Goes Hollywood that had a definite retro vibe to them. Making sure to keep it modern by pairing the wide pants and a cozy sweater with a sleek updo. I selected quite a statement accessories that would traditionally be worn for an evening look, including my very much loved silver Bulgari Forever Serpenti bag and bold, gold earrings from Stein Kult. I was so pleased because the stones exactly matched the colors of my sweater, so that was a happy style accident. I love these earrings from Stein Kult as they look very luxurious. The brand itself is a Swiss one. They had amazing quality jewels, like the earrings and ring I’m wearing here. What I love as well is that the designer creates capsule collections based on her travels.

SHOP THE LOOK

[show_shopthepost_widget id=”4333543″]

So there you have it, a little style inspiration to start 2021 off.

For more fashion and Swiss-style tips, click here.

Posted on by — Leave a comment

How to Shop for Luxury – A Millennial Guide

A Millennial Approach to Luxury

When it comes to sustainable fashion in luxury it has become more than a buzzword; it has become a conscious necessity. In particular for millennial and Generation Z consumers.

In fashion, there has been a paradigm shift linked directly to the fact that these generations are exposed to the internet and social networks. Making them aware of social and economic issues linked to the way we consume and wanting to take action. Millennials are mindful consumers. It’s no longer sufficient to use the best quality leather for your designer handbag. Millennial consumers want the product to be made of ethically sourced raw materials that respect fair trade and use sustainable production practices.

So how are millennials are transforming the luxury market? And more importantly: how can we stay chic and sustainable at the same time?

Digital natives with a conscious, millennials like myself care about what and how we consume. 14% of consumers from the ages 18 to 24 complete their first luxury purchase online. What is more, today although millennials only represent 32% of spending in the luxury market, come 2025, millennials are expected to make up 50% of the luxury market (FORBES, 2019). Meaning that we have a direct impact on the luxury market as future consumers with a substantial purchasing power. Luxury brands aware of this are upping their green game. Conscious that luxury sustainability will become synonymous with our way of consuming fashion.

“Sustainability will continue to advance in importance,” Sarah Willersdorf, partner and managing director at BCG and Global Head of Luxury explains. “It will feed both the secondary-luxury market as well as give a lift to limited-run collaborations which show a brand’s respect for not flooding the market with too much merchandise.”

Some luxury fashion brands such as Stella McCartney are already way ahead of the game. In 2018, Gucci also eradicated fur from their collections in an effort towards ethical manufacturing their creations.

Purchase decisions are shifting and the luxury landscape with it. For example 56% of true-luxury consumers are attuned to luxury brands’ stance on social responsibility. 62% choose to do business with a brand that supports sustainability over a brand that does not, compared with 50% in 2013. Interestingly, sustainable luxury consumers are primarily concerned with the environment (37%), animal care (27%) and ethical manufacturing (21%). Whilst millennials top priorities are on the environment (42%) and animal treatment (26%), versus Boomers whose primary concern is ethical manufacturing (32%). (FORBES, 2019)

The characteristics of millennial behavior are seeping into older generations— which accounted for 73% of luxury purchases in 2016. (Bain & Company)

The stigma of second-hand luxury fashion goods is rapidly becoming a thing of the past.

“Second-hand luxury is rapidly becoming mainstream,” Willersdorf says. “And it is not just the lower price that attracts these true-luxury consumers. It is often the only way they can buy scarce, limited-edition, special sold-out collaborations missed the first time or vintage items.”

Breathing a second life into your wardrobe – traditionally considered less impressive than getting a new shiny item – is now the cool thing to do. Lending, renting and buying clothes second hand luxury goods is an eco-friendly trend in 2020 that is here to stay.

Unsurprisingly handbags make up 40% of all pre-owned purchases. The most popular and purchased pre-owned brands are the big players such as Chanel, Louis Vuitton, Gucci and Dior. With Vestiaire Collective at the forefront (BCG, 2019). I can honestly say that my first purchase was indeed a pre-loved Balenciaga City Bag bought with my first paycheck. The reasons for this? Firstly, it was a classic in Balenciaga’s permanent collection and bound to stay in style for years to come. Second, I happened to have spotted the exact same petrol blue bag on the arm of my favorite fashion blogger Chiara Ferrangi. And lastly, it was a little treat from me to me without breaking the bank but still investing in a quality, luxury item that I still have, wear and love. Timeless style, the product’s qualify and prestige are all key factors Millennials take into account when purchasing a luxury good such as a handbag.

Moreover, Millennials (myself included) are known to spend time, endlessly exploring and comparing their retail options, both online and in-store. My favorite luxury resale websites include The RealReal, Ruelala and of course Vestiare Collective. Also if you are looking for a hard go find piece Lyst is amazing. Whilst Swiss equivalents include LuxuryLove and Reawake in Zurich and Vintage Garderobe and Downtown Uptown in Geneva.