A STYLISH STORY

Innovative, iconic and eccentric, Gucci is the Italian, luxury fashion house based in Florence.

Under the romantic and eclectic direction of Alessandro Michele, Gucci is redefining luxury for the 21st century. Founded in 1921, Gucci represents the pinnacle of Italian craftsmanship. Today part of the Kering Group, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity.

So here are 5 fun facts for fashion fanatics who are fans of Gucci.

1. The GG logo: First up, the iconic, double G logo stands for Gucci Gucci. He founded the famous fashion house in 1921, however this GG logo was not created by Gucci himself. It was actually designed in 1960 to honor him after his death.
2. Fashion Jean-ious: Secondly, did you know that in 1998 Gucci’s “Genius Jeans” entered the Guinness World Records as the most expensive pair of jeans in the world!? They were valued at a whopping $3,134. A record that was only broken in 2005 when Levis sold a pair of jeans for $60,000 at auction.
3. Christie’s x Gucci: Speaking of auctions, back in 2010, Gucci teamed up with the auction house Christie’s to launch the Gucci Collector. A unique service where team of experts would offer an appraisal of your vintage Gucci items online. It was the first Gucci-certified online destination and became an online hub for Gucci collectors from all over the world.
4. The Gucci Garden: This set the scene for the Gucci Museo which opened in 2011 in the heart of Florence. It is also known as the Gucci Garden and even has its own library, cafe and of course it’s own boutique.
5. Alessandro Ascends: In 2015, Alessandro Michele took over as creative director of the brand. He totally revolutionized the Italian fashion house. Juxtaposing his maximalist aesthetic with geek chic. Right up until today he continues to incorporated unexpected materials and create uncommon beauty in each and every Gucci collection.