Swiss Brand – Anna Blachut

Posted on April 3, 2022February 5, 2025 by — Leave a comment

Watches & Wonders Week Highlights by A Stylish Story: WPHH – Franck Muller Gala & HYT Watches at Antiquorum Geneva

Watches and Wonders 2022 in Geneva as told by Anna Blachut.

The annual watch fair called Watches & Wonders just took place in Geneva. This is the equivalent of fashion week for the watch industry. Geneva is the ideal setting for such an event as it is home to numerous prestigious watchmakers such as Patek Philippe, Vacheron Constantin, and Roger Dubuis, to name a few. The Watches & Wonders annual event takes place in Geneva, Switzerland. It consists of an impressive lineup of brands that come together to announce their new watches, unveil their newly launched timepieces and innovations. There are also many local watch brands who host private events during this week.

I was lucky enough to attend several of the exclusive watch events in Geneva, which I wanted to share with you today.

SEVENFRIDAY at The Fairmont in Geneva

The first event I attended was a private watch viewing and dinner at the luxury hotel, the Fairmont in Geneva. The Zurich based brand showcased their new pieces. We met the founders who have successfully launched SEVENFRIDAY as a global lifestyle brand that creates industrial inspired watches as well as super funky eyewear pieces. The pieces are designed for individuals “who live everyday like its Friday”.

HYT Watches Moon Runner & Hastroid at Antiquorum Geneva

The next event which I greatly appreciated was hosted at the auction house Antiquorum. For the 2022 edition of the Watch and Wonders, Antiquorum in Geneva hosted the Swiss manufacturer HYT watches. HYT is known for their unique and innovative approach to time.

HYT introduced two truly remarkable timepieces: the Supernova Blue Moon Runner and the New HYT Hastroid. Davide Cerrato, CEO and Creative Director of HYT, presented these two new models to press and industry members from the 30th of March to the 5th of April. The whole auction house was transformed into a space world. With black-out curtains, one steps through to see a holographic projection of the new Supernova Blue Moon Runner. Headphones in black and neon green were available, once you placed them on your ears echos of the iconic Blade Runner soundtrack envelop you and embark you into the HYT fluidic concept of time and space.

Indeed, space is intrinsic to the watchmaker. HYT’s two new watches celebrate the ‘Heroes of our Time’ such as astronauts and visionary entrepreneurs. Technology is intrinsic to travelling in space, a characteristic HYT shares. How so you may ask? Well, HYT watches are made using mecafluidic technology. This is a the symbiotic marriage of science and micromechanics that means that the HYT timepieces tell time in a manner unlike any other watches in the world. This is because the watches have a fluid that circles around the dial and moves, in order to indicate the passage of hours. This fluid, in its extra-fine capillary, is the remarkable unique feature of the mecafluidic timepieces designed by HYT.

What is more, only 27 copies of the new HYT Moon Runner are available in the world. Why only 27? Well this links back to outer space, where the number 27 is commonly found. For example, Uranus, the seventh planet of the Solar System, has 27 known moons. It is also highlights the rarity of such a unique timepiece.

WPHH – Franck Muller 30th Anniversary Gala

Watches and Wonder is traditionally rounded off by Gala evenings.

I was invited to the WPHH Franck Muller Gala. The WPHH stands for World Presentation of Haute Horlogerie.

The Gala was hosted at the historic Domaine du Grand Malagny. This is a majestic estate owned by Franck Muller. In this stunning location, the watch brand has presented truly exceptional timepieces and laucnhed exciting world premieres. Including the Franck Muller Aeternitas Mega which is the most complicated wristwatch in the world.

This was a particularly special event, as the Gala was held in honour of Franck Muller’s 30 years of success in the watch industry. A milestone for the Master of Complications.

I have documented the event on my Instagram account A Stylish Story if you want to take a closer look at the behind the scenes of the event. Click here to see how the Franck Muller Gala night unfolded.

The new watches that Franck Muller Genève presented at the WPHH 2022, included:

Grand Central
Vanguard Revolution 3 Skeleton
Vanguard Racing Skeleton
Vanguard Yachting Crazy Hours (my personal favourite)
Crazy Hours 30th Anniversary Limited Edition
Vanguard Rose Skeleton
Cielo
Galet Moonphase
Double Mystery

The Franck Muller Crazy Hours model was one of my personal favourites. It is a watch like no other thanks to the unique numerals on the dial. Like a surrealist painting, a melting clock by Salvador Dali, this is a wonderful work of art for your wrist. I adored the Crazy Color Dream one in particular.

It was a wonderful way to wrap up Watches & Wonder. The week was filled with exciting new launches in the watch world. So it was a true honour to attend and be a part of such a special moment for the watch brand Franck Muller.

Posted on January 8, 2021February 5, 2025 by — Leave a comment

Layers of luxury with Princess goes Hollywood

It seems that the winter weather in Switzerland is getting glacial to say the least! I was up in Verbier over Christmas and when I returned to Geneva the temperature just dropped. There was such a gorgeous layer of snow over the city this morning. This is extremely pretty but in terms of fashion, it can be quite a challenge to stay stylish. Layers of sumptuous cashmere sweaters have been helping me survive the biting cold at the moment. This is why I wanted to share with you a couple of looks to keep warm and cozy.

What’s more, I always feel rather flat after Christmas and New Year’s are over. So I wanted to share some fun fashion looks to keep your spirits up even when the weather is not on its best behavior.

Firstly let’s face it, in Geneva and most of Europe, chances are your winter outfit is made up of mostly all-black. But there is a way to keep that part of your winter wardrobe and still switch it up a bit. I’m talking of course of duo-tone looks. For example, mix up your mostly black looks with a bit of navy blue, dark red, silver-grey, or a touch of green. It still looks pulled together and you can continue to wear your usual black. With this in mind, let’s look at my first outfit…

Double Trouble: Burgundy & Black

I am absolutely in love with this two-toned velvet pleated skirt from Princess Goes Hollywood. It can be dressed down or up depending on the occasion, as I also styled it for a party look in this post here.

For a casual day look, I layered the long skirt under a black knitted cardigan also from Princess Goes Hollywood. It’s like a bit of a sexy grandma look as cardigans always have that connotation. So adding heels is a must. I chose some with a bit of a patent crocodile to contrast with the soft and comfy aspect of the top half of the look. Punctuating the look with a luxury Louis Vuitton Monogram Canvas Pochette Métis (borrowed from the stylish fashionista and friend, Miss Xenia).

SHOP THE LOOK

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The next tip I want to share with you is for more adventurous fashion daredevils. The idea is to mix and juxtapose your evening accessories with everyday outfits. A soft, cozy sweater paired with statement earrings. Or else a pair of everyday jeans and stiletto heels. A sweatshirt with a luxury, monogrammed brooch pinned on it. You get the idea. The options are endless and ever so fun!

Cast a Wide Knit: Day meets Night

Here I played with proportions and mixed daywear with evening accessories. Flared jeans and an oversized fluffy jumper from Princess Goes Hollywood that had a definite retro vibe to them. Making sure to keep it modern by pairing the wide pants and a cozy sweater with a sleek updo. I selected quite a statement accessories that would traditionally be worn for an evening look, including my very much loved silver Bulgari Forever Serpenti bag and bold, gold earrings from Stein Kult. I was so pleased because the stones exactly matched the colors of my sweater, so that was a happy style accident. I love these earrings from Stein Kult as they look very luxurious. The brand itself is a Swiss one. They had amazing quality jewels, like the earrings and ring I’m wearing here. What I love as well is that the designer creates capsule collections based on her travels.

SHOP THE LOOK

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So there you have it, a little style inspiration to start 2021 off.

For more fashion and Swiss-style tips, click here.

Posted on November 28, 2019March 9, 2021 by — Leave a comment

How to Shop for Luxury – A Millennial Guide

A Millennial Approach to Luxury

When it comes to sustainable fashion in luxury it has become more than a buzzword; it has become a conscious necessity. In particular for millennial and Generation Z consumers.

In fashion, there has been a paradigm shift linked directly to the fact that these generations are exposed to the internet and social networks. Making them aware of social and economic issues linked to the way we consume and wanting to take action. Millennials are mindful consumers. It’s no longer sufficient to use the best quality leather for your designer handbag. Millennial consumers want the product to be made of ethically sourced raw materials that respect fair trade and use sustainable production practices.

So how are millennials are transforming the luxury market? And more importantly: how can we stay chic and sustainable at the same time?

Digital natives with a conscious, millennials like myself care about what and how we consume. 14% of consumers from the ages 18 to 24 complete their first luxury purchase online. What is more, today although millennials only represent 32% of spending in the luxury market, come 2025, millennials are expected to make up 50% of the luxury market (FORBES, 2019). Meaning that we have a direct impact on the luxury market as future consumers with a substantial purchasing power. Luxury brands aware of this are upping their green game. Conscious that luxury sustainability will become synonymous with our way of consuming fashion.

“Sustainability will continue to advance in importance,” Sarah Willersdorf, partner and managing director at BCG and Global Head of Luxury explains. “It will feed both the secondary-luxury market as well as give a lift to limited-run collaborations which show a brand’s respect for not flooding the market with too much merchandise.”

Some luxury fashion brands such as Stella McCartney are already way ahead of the game. In 2018, Gucci also eradicated fur from their collections in an effort towards ethical manufacturing their creations.

Purchase decisions are shifting and the luxury landscape with it. For example 56% of true-luxury consumers are attuned to luxury brands’ stance on social responsibility. 62% choose to do business with a brand that supports sustainability over a brand that does not, compared with 50% in 2013. Interestingly, sustainable luxury consumers are primarily concerned with the environment (37%), animal care (27%) and ethical manufacturing (21%). Whilst millennials top priorities are on the environment (42%) and animal treatment (26%), versus Boomers whose primary concern is ethical manufacturing (32%). (FORBES, 2019)

The characteristics of millennial behavior are seeping into older generations— which accounted for 73% of luxury purchases in 2016. (Bain & Company)

The stigma of second-hand luxury fashion goods is rapidly becoming a thing of the past.

“Second-hand luxury is rapidly becoming mainstream,” Willersdorf says. “And it is not just the lower price that attracts these true-luxury consumers. It is often the only way they can buy scarce, limited-edition, special sold-out collaborations missed the first time or vintage items.”

Breathing a second life into your wardrobe – traditionally considered less impressive than getting a new shiny item – is now the cool thing to do. Lending, renting and buying clothes second hand luxury goods is an eco-friendly trend in 2020 that is here to stay.

Unsurprisingly handbags make up 40% of all pre-owned purchases. The most popular and purchased pre-owned brands are the big players such as Chanel, Louis Vuitton, Gucci and Dior. With Vestiaire Collective at the forefront (BCG, 2019). I can honestly say that my first purchase was indeed a pre-loved Balenciaga City Bag bought with my first paycheck. The reasons for this? Firstly, it was a classic in Balenciaga’s permanent collection and bound to stay in style for years to come. Second, I happened to have spotted the exact same petrol blue bag on the arm of my favorite fashion blogger Chiara Ferrangi. And lastly, it was a little treat from me to me without breaking the bank but still investing in a quality, luxury item that I still have, wear and love. Timeless style, the product’s qualify and prestige are all key factors Millennials take into account when purchasing a luxury good such as a handbag.

Moreover, Millennials (myself included) are known to spend time, endlessly exploring and comparing their retail options, both online and in-store. My favorite luxury resale websites include The RealReal, Ruelala and of course Vestiare Collective. Also if you are looking for a hard go find piece Lyst is amazing. Whilst Swiss equivalents include LuxuryLove and Reawake in Zurich and Vintage Garderobe and Downtown Uptown in Geneva.