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JIMMY CHOO X BEAU RIVAGE GENEVE

Hotel Beau Rivage, Geneva.

High Fashion meets High Tea

A fashionista’s dream come true. This Thursday, we had the pleasure of enjoying a gourmet combination of couture and cooking. The Beau Rivage Hotel in Geneva launched just their new afternoon tea. Inspired by the Jimmy Choo Spring/Summer 2020 collection, featuring neon, sequins and exotic animal prints such as zebra and leopard. All these promenant elements from the SS20 collection where echoed throughout the delicious range of sweet and savoury snacks which were shaped like mini Jimmy Choo handbags and shoes. These unique culinary creations where conceived by the prestigious Chef Pâtissier Yohan Coiffard.

A First in Geneva: Food and Fashion at its Finest

An exciting concept running all the month of March, every day from 14pm to 18pm at Le Bar. Afternoon fashion tea is an idea that has become increasingly popular in at luxury hotels in metropolitan cities such as London, Munich and Hong Kong. Now and for the first time in Geneva, Switzerland the luxury hotel, Beau Rivage, collaborated with the high fashion brand Jimmy Choo for you to enjoy this truly innovative experience. What is more, The Beau Rivage is the oldest luxury 5 star hotel in Geneva. Founded in 1865 by the Mayer family.

I Choose Choo

For the occasion I paired a floaty snakeskin print dress with a vintage Salvatore Ferragamo coat and my Jimmy Choo Romy 100 glitter pumps.

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Trend to try: a touch of red

“When in doubt wear red” – Bill Blass

The color of love, passion and power. One cannot go unnoticed when wearing it. Depending on how you style it, your look can be romantic or downright dramatic. Red is a 2020 trend that will add a little extra to any outfit. Especially during the month of love.

What I do especially in the winter when your wardrobe skews towards darker tones is to switch it up with a pop of color. Simply slipping on a vintage YSL jacket or a cute red cap from Zara as I did here will amp up any look. Another way to upgrade any look is to dress all in one color like white, blue or black and add a red handbag or shoes. Bold, red accents instantly inject a little life into any outfit.

Even if you simply add a touch to your lips or nails it looks chic and feminine especially with Valentine’s Day on it’s way. Personally, I love the classic Chanel Le Vernis in 08 – Pirate for my nails and Dior’s Rouge Ultra Care Liquid in 707 Bliss. It’s a flawless, flower oil liquid lipstick – ultra weightless wear and petal velvet finish. The ideal companion for a romantic V-Day date night.

Anna Blachut at PARIS FASHION WEEK
Swiss Blogger Anna Blachut at L’Avenue in Paris
Dior Ultra Rouge Lipstick by Anna Blachut
Anna Blachut At DIOR launch Party

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Swiss Snowy Style

W Verbier, Switzerland

I love this period of the year just between Christmas and New Years when all I want to do is hibernate under the covers. It’s the perfect time to stay cozy with a cup of hot chocolate and good company. This was just the case a couple days ago. I grabbed a cappuccino with my friend and fellow blogger Diana Mengyan at the W Verbier, a luxurious hotel in the Swiss Alps with the perfect pic ops.

Comfort is key during the winter season. So I opted for a huge snuggly, soft sweater and leather leggings. I paired them with simple pearls on my ears and a touch of gold on my wrists. The sneakers were the main focus of my outfit with their adorable fluffy trim details.

I’m off to Italy to celebrate the new year and need to start packing now…! Wishing you a lovely start to 2020 and stay tuned for more adventures!

Swiss influencers at W hotel in Verbier
Anna Blachut Swiss Blogger

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How to Shop for Luxury – A Millennial Guide

A Millennial Approach to Luxury

When it comes to sustainable fashion in luxury it has become more than a buzzword; it has become a conscious necessity. In particular for millennial and Generation Z consumers.

In fashion, there has been a paradigm shift linked directly to the fact that these generations are exposed to the internet and social networks. Making them aware of social and economic issues linked to the way we consume and wanting to take action. Millennials are mindful consumers. It’s no longer sufficient to use the best quality leather for your designer handbag. Millennial consumers want the product to be made of ethically sourced raw materials that respect fair trade and use sustainable production practices.

So how are millennials are transforming the luxury market? And more importantly: how can we stay chic and sustainable at the same time?

Digital natives with a conscious, millennials like myself care about what and how we consume. 14% of consumers from the ages 18 to 24 complete their first luxury purchase online. What is more, today although millennials only represent 32% of spending in the luxury market, come 2025, millennials are expected to make up 50% of the luxury market (FORBES, 2019). Meaning that we have a direct impact on the luxury market as future consumers with a substantial purchasing power. Luxury brands aware of this are upping their green game. Conscious that luxury sustainability will become synonymous with our way of consuming fashion.

“Sustainability will continue to advance in importance,” Sarah Willersdorf, partner and managing director at BCG and Global Head of Luxury explains. “It will feed both the secondary-luxury market as well as give a lift to limited-run collaborations which show a brand’s respect for not flooding the market with too much merchandise.”

Some luxury fashion brands such as Stella McCartney are already way ahead of the game. In 2018, Gucci also eradicated fur from their collections in an effort towards ethical manufacturing their creations.

Purchase decisions are shifting and the luxury landscape with it. For example 56% of true-luxury consumers are attuned to luxury brands’ stance on social responsibility. 62% choose to do business with a brand that supports sustainability over a brand that does not, compared with 50% in 2013. Interestingly, sustainable luxury consumers are primarily concerned with the environment (37%), animal care (27%) and ethical manufacturing (21%). Whilst millennials top priorities are on the environment (42%) and animal treatment (26%), versus Boomers whose primary concern is ethical manufacturing (32%). (FORBES, 2019)

The characteristics of millennial behavior are seeping into older generations— which accounted for 73% of luxury purchases in 2016. (Bain & Company)

The stigma of second-hand luxury fashion goods is rapidly becoming a thing of the past.

“Second-hand luxury is rapidly becoming mainstream,” Willersdorf says. “And it is not just the lower price that attracts these true-luxury consumers. It is often the only way they can buy scarce, limited-edition, special sold-out collaborations missed the first time or vintage items.”

Breathing a second life into your wardrobe – traditionally considered less impressive than getting a new shiny item – is now the cool thing to do. Lending, renting and buying clothes second hand luxury goods is an eco-friendly trend in 2020 that is here to stay.

Unsurprisingly handbags make up 40% of all pre-owned purchases. The most popular and purchased pre-owned brands are the big players such as Chanel, Louis Vuitton, Gucci and Dior. With Vestiaire Collective at the forefront (BCG, 2019). I can honestly say that my first purchase was indeed a pre-loved Balenciaga City Bag bought with my first paycheck. The reasons for this? Firstly, it was a classic in Balenciaga’s permanent collection and bound to stay in style for years to come. Second, I happened to have spotted the exact same petrol blue bag on the arm of my favorite fashion blogger Chiara Ferrangi. And lastly, it was a little treat from me to me without breaking the bank but still investing in a quality, luxury item that I still have, wear and love. Timeless style, the product’s qualify and prestige are all key factors Millennials take into account when purchasing a luxury good such as a handbag.

Moreover, Millennials (myself included) are known to spend time, endlessly exploring and comparing their retail options, both online and in-store. My favorite luxury resale websites include The RealReal, Ruelala and of course Vestiare Collective. Also if you are looking for a hard go find piece Lyst is amazing. Whilst Swiss equivalents include LuxuryLove and Reawake in Zurich and Vintage Garderobe and Downtown Uptown in Geneva.