A STYLISH STORY

Hailed for its innovative approach the leather goods, Longchamp is a French luxury company, founded in Paris in 1948 by Jean Cassegrain. Intrinsically inspired by the allure of the Parisian woman who is always on the go, their designs are practical and polished. Longchamp is a luxury fashion house that creates functional accessories for the modern woman that is perfectly exemplified by their Le Pliage cult collection.

So here are 5 fashion facts about this iconic handbag:

1. The first Le Pliage bag was created by the son of Longchamp’s founder, Philippe Cassegrain. Its design was inspired by the Japanese art of origami, which Philippe had learnt about when travelling. Indeed the word “Pliage” means fold in French. The concept of the bag is that when you are not using it, you can easily fold it up and store it. I personally like to always slide one in my suitcase in case I buy anything on my trip and can’t fit it into my luggage. This way I have a storage back up. Made of durable nylon with strong leather straps, it weighs nothing but can fit so much inside – so it really is ideal for travelling.
2. First launched in 1993 by Phillipe Cassegrain and and Isabelle Guyon. It would take another 3 years for the first Le Pliage collection to become a fashion hit according to Philippe Cassegrain. Today this light foldaway bag that has since become an iconic bag worldwide. Today, 10 Le Pliage bags are sold every minute worldwide.
3. In France, mothers often give their daughters a Longchamp bag as a coming-of-age gift when their daughters turn 15. Indeed, that was in fact the age that I got my first Longchamp Pliage in navy blue, and yes it was a gift from my mother! It was my school bag all throughout my teen years.
4. Le Pliage tote has been reimagined in over 150 different colours and prints. Collaborations include Jeremy Scott, Tracey Emin, Clo’e Floriat, Nendo, Pokémon, and most recently Filet France which I am wearing here.
5. Did you know that you can now also personalise your own Le Pliage bag from the model to the colour, flap and handles, snap closure, shoulder strap and right down to the lining color? You can also get your Longchamp items monogrammed free of charge in their stores. I love doing this for gifts to add a truly personal touch to the bag.

So there you have it, 5 Fashion facts about the iconic Longchamp handbag that has become a staple wardrobe must-have.

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