A STYLISH STORY

PFW: CHANEL Spring Summer 2022 Womenswear Collection

Before the show, several short fashion video teasers were released. Directed the iconic fashion duo Inez & Vinoodh. Shot in black and white, they featured the beautiful fashion models (and Chanel brand ambassadors) Lily-Rose Depp, Rebecca Dayan, Quannah Chasinghorse-Potts, Alma Jodorowsk and Vivienne Rohner. Each of them personified key roles in a fantasy world of fashion, imagined by Chanel’s creative director Virginie Viard.

A blast from the past

PFW: CHANEL Spring Summer 2022 Womenswear Collection

Virginie Viard recreated the glamour from the Eighties catwalk during the Spring Summer 2022 Chanel collection.

Inez van Lamsweerde and Vinoodh Matadin’s short series set the scene for the SS22 Chanel Fashion Show that took place on the 5th of October 2021 during Paris Fashion Week.

The videos all had a retro 80s and early 90s sax playing which set the tone for the new Chanel SS22 collection inspired by that era.

Indeed Karl Lagerfeld used to photograph the Chanel campaigns himself.

So for all you fashion fanatics and Coco Chanel lovers, here are 5 facts about the SS22 Chanel Fashion Show.

1. The Location: The Chanel fashion show traditionally always takes place in the Grand Palais, however this year, it took place at the Grand Palais Éphémère on Place Joffre (a 15-minute walk from the usual venue the Grand Palais that is currently being revamped).
2. The Chanel Show was an homage to Fashion Photography: The creative director Virginie Viard asserted that she wished to pay tribute to fashion photographers. Calling upon Inez and Vinoodh for the teaser videos and editorials.
3. Recreating the epic fashion show experience of the 80s: The models were smiling and winking at the crowd! As part of the early 80s / early 90s inspiration, Chanel’s creative director Virginie Viard made sure that the models including Luna Bijl and Edie Campbell who walked the Chanel SS22 show interacted with the audience. She wanted to recapture that fun aspect of the shows. She explained: “I used to love the sound of flashbulbs going off at shows in the Eighties when the models were on a raised runway. I wanted to recapture some of that emotion.” It felt like George Michael’s Freedom music video had teamed up Mariah Carey’s Butterfly Album and come to life.
4. All the classic emblems of the iconic French luxury house were integrated into the new SS22 collection. With a playful twist, Chanel suits, classic Chanel shoes, tweed twinsets, thick gold chains and quilted leather handbags were a nod to the iconic elements of the brand’s heritage.
5. Future Nostalgia: Early 90s monochrome, butterfly prints, plastic pink Chanel CC logo earrings, Chanel’s Mary Jane sandals, double-C monograms and square necklines were key to the collection, a nod to the past.

As always, the show did not disappoint and I can’t wait for the new Spring Summer 2022 Chanel collection to arrive in Switzerland.

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A Stylish Story

Your luxury fashion blogger from Geneva