Luxury Designer Focus

From it’s iconic FF logo to unforgettable fashion shows, my inner fashion geek wanted to share with you some interesting and lesser known aspects of the Italian luxury fashion empire. Here are five fun facts about Fendi.

Fendi Family

Established in 1925 by Adele and Edoardo Fendi, it was the 1st fur and handbag store in Via del Plebiscito in Rome. Their 5 daughters—Paola, Franca, Carla, Anna and Alda—carried on the legacy & modernized the production processes in 1946.

The FF Logo

In 1965 the late Karl Lagerfeld joined the Fendi family as the creative director. He created the iconic FF Logo, also known as the Zucca, or Double F. What’s more it took him less than 5 seconds to make it (FF stands for “Fun Fur”).

Fendi’s First It Bag

In the 90’s Silvia Venturini Fendi famously designed the small shoulder “Baguette” handbag. Thus was born the first “IT” bag. Which took the world by storm when worn by Carrie Bradshaw on Sex in the City. Since it launched in 1997, over a thousand versions of the Baguette handbag have been produced!

Like Dior, who brought back one of its cult Saddle Bag, Fendi revived the Baguette – the ultimate It bag. In 2019 Fendi house enlisted Sarah Jessica Parker to help give the bag a 2019 revamp. The #BaguetteFriendsForever campaign also included the German fashion influencer Caroline Daur as well as fashion models Natasha Lau, Ebonee Davis and Melissa Martinez. A tribute to the 90’s show and driving force behind many fashion purchases.

Fantastic Fashion Shows

Fendi are known to create sensational fashion shows. Milan Fashion Week is traditionally where Fendi’s fashion label holds their shows each season. However, their runway shows have gone beyond anyones wildest dreams. Hosting some of the most breathtakingly creative catwalks including their SS08 collection which took place on top of The Great Wall of China. It is the only fashion show in the world that was noted to be visible from the moon!

Another spectacular one was their #legendsandfairytales. A fashion show to celebrate the brand’s 90 Years Anniversary in 2016 which took place in the Fontana di Trevi in Rome. To honor the origins and birthplace of the brand. Opening with one of the Fendi’s fashion favorites: Kendall Jenner.

Logo Mania Reloaded

Fendi revived Logo mania with their FF Reloaded party in 2018. A secret event held in an underground London tunnel to celebrated the new logo. Designed for the millennial generation, the collection incorporated the logo print to limited edition pieces. Leonetta Luciano Fendi, fashion heiress and It girl is also the unofficial ambassador for the millennial collection.

Fendi Forever & Moving Forward

Karl Lagerfeld passed away in February 2019, and the FW20 was the final collaboration Karl Lagerfeld did with Sylvia Venturini Fendi. Fendi held a tribute fashion show in to honor Karl Lagerfeld in July 2019.

Their latest collection is an ode to craftsmanship. Applied to the iconic Fendi Peekaboo handbag with laser-cut details, interlaced leather to inlays – it is an hommage to Fendi’s impeccable design & workmanship.

There you have it, 5 Fendi facts about the Italian luxury fashion house. For more designer and luxury facts click here.